Both retail volume and value sales of menstrual care (at constant 2024 prices) are expected to decline over the forecast period. Growing concerns about sustainability and the amount of waste produced by menstrual care products will encourage local consumers to find alternatives that suit their eco-conscious sensibilities, such as reusable menstrual underwear and cups.
The development of retail e-commerce will continue over the forecast period, particularly as the integration of AI will further accelerate the way the shopping experience evolves. Local consumers are increasingly familiar with generative AI in their shopping experience.
Environmental concerns will remain essential for consumers in Germany in the coming years, particularly in terms of menstrual care where considerable waste is produced. In response, menstrual care manufacturers will increasingly incorporate sustainable practices, and innovation that supports these needs will continue to emerge in the industry, both from the production side and in terms of packaging and disposable options.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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