PROSPECTS AND OPPORTUNITIES
Slim/thin/ultra-thin towels with wings to buck declining trend
Both retail volume and value sales of menstrual care (at constant 2024 prices) are expected to decline over the forecast period. Growing concerns about sustainability and the amount of waste produced by menstrual care products will encourage local consumers to find alternatives that suit their eco-conscious sensibilities, such as reusable menstrual underwear and cups.
Integration of AI to drive further development of retail e-commerce
The development of retail e-commerce will continue over the forecast period, particularly as the integration of AI will further accelerate the way the shopping experience evolves. Local consumers are increasingly familiar with generative AI in their shopping experience.
Environmental concerns will continue to push innovation within menstrual care
Environmental concerns will remain essential for consumers in Germany in the coming years, particularly in terms of menstrual care where considerable waste is produced. In response, menstrual care manufacturers will increasingly incorporate sustainable practices, and innovation that supports these needs will continue to emerge in the industry, both from the production side and in terms of packaging and disposable options.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Germany?
- Which are the leading brands in Menstrual Care in Germany?
- How are products distributed in Menstrual Care in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Germany - Category analysis
KEY DATA FINDINGS
Use of alternative methods places pressure on menstrual care in Germany
Johnson & Johnson strengthens leadership with established brands and marketing campaigns
Retail e-commerce regains momentum post-pandemic
Slim/thin/ultra-thin towels with wings to buck declining trend
Integration of AI to drive further development of retail e-commerce
Environmental concerns will continue to push innovation within menstrual care
Tissue and Hygiene in Germany - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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