PROSPECTS AND OPPORTUNITIES
Volume sales will be hampered by declining population, but the premiumisation trend will boost current value growth
Negative demographic trends are expected to continue restricting future volume growth in menstrual care, while innovation and sustained interest in menstrual care products that offer improved hygiene, comfort and convenience will drive the category towards premiumisation. Slim/thin/ultra-thin towels with wings is likely to remain the most popular subcategory, thanks to the plethora of brands available for consumers to choose from.
Solid growth forecast for e-commerce in the years ahead
E-commerce will further enhance the presence of new international and competitively priced brands in North Macedonia, sparking greater interest among younger consumers, who tend to be more experimental and frequently try new products and brands compared to older consumers.
Innovation by key players will benefit the overall category
Menstrual care in North Macedonia is anticipated to continue evolving over the forecast period due to the efforts and investments made by category leaders and manufacturers. Greater innovation will lead to the development of new products based on emerging trends and technologies.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in North Macedonia?
- Which are the leading brands in Menstrual Care in North Macedonia?
- How are products distributed in Menstrual Care in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Premiumisation and rising prices help menstrual care achieve healthy current value growth in 2024
Procter & Gamble continues to lead thanks to wide product portfolio and well-established presence across retailers
Supermarkets remains the leading distribution channel, but e-commerce growth continues apace
Volume sales will be hampered by declining population, but the premiumisation trend will boost current value growth
Solid growth forecast for e-commerce in the years ahead
Innovation by key players will benefit the overall category
Tissue and Hygiene in North Macedonia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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