PROSPECTS AND OPPORTUNITIES
Organic growth and evolving product mix in menstrual care
Over the forecast period, menstrual care is expected to continue growing organically at a top level, as its growth drivers in the country rely on the female demographic, which has remained stable and is projected to follow the same trend. However, at a category level, changes in the product mix are anticipated, continuing the shift towards slim/thin/ultra-thin towels, while standard options and those without wings are expected to lose further relevance in the market.
Supermarkets, discounters, and e-commerce to drive bulk purchases
The demand for large packs of menstrual care is expected to continue growing over the forecast period, as consumers prioritise convenience and cost savings. Supermarkets and discounters are likely to expand their offerings of bulk formats, leveraging competitive pricing and promotional strategies to attract value-conscious shoppers.
Sustainability and durability to boost menstrual cup popularity
Although menstrual cups still face hurdles in achieving widespread adoption in Chile, primarily due to limited awareness, they represent both a significant challenge and opportunity for menstrual care players. Renowned for durability, lasting several years, and eco-friendly attributes, menstrual cups stand out as a sustainable alternative.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Chile?
- Which are the leading brands in Menstrual Care in Chile?
- How are products distributed in Menstrual Care in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Chile - Category analysis
KEY DATA FINDINGS
High promotional activity shapes menstrual care in 2024
Softys retains lead of menstrual care, driven by Ladysoft’s innovative offerings
Chilean consumers balance caution and convenience with their purchases
Organic growth and evolving product mix in menstrual care
Supermarkets, discounters, and e-commerce to drive bulk purchases
Sustainability and durability to boost menstrual cup popularity
Tissue and Hygiene in Chile - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Menstrual Care research and analysis database.
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