PROSPECTS AND OPPORTUNITIES
Sustainability concerns and reusable alternatives may slow growth
Value sales of menstrual care are expected to rise during the forecast period. However, growth rates may be challenged by the rising availability of multi-use and washable alternatives.
E-commerce expansion driven by omnichannel strategies
E-commerce’s share of menstrual care sales is set to continue growing over the forecast period as grocery retailers fully implement omnichannel strategies. The use of physical stores as collection points will remain a key feature, allowing retailers to retain the convenience of online shopping while minimising the logistical costs associated with home delivery.
Innovation and product development
The broader concept of well-being will shape innovation in menstrual care over the forecast period. Incremental product improvements will focus on comfort, fit, discreetness, and efficacy, while an increasing number of products will be positioned as dermatologically tested and hypoallergenic to address growing health and hygiene concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Norway?
- Which are the leading brands in Menstrual Care in Norway?
- How are products distributed in Menstrual Care in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Norway - Category analysis
KEY DATA FINDINGS
Price increases and premiumisation drive value growth
Essity leads, but private label gains traction amid cost-conscious shopping
Discounters dominate, while e-commerce expands through omnichannel integration
Sustainability concerns and reusable alternatives may slow growth
E-commerce expansion driven by omnichannel strategies
Innovation and product development
Tissue and Hygiene in Norway - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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