Value sales of menstrual care are expected to rise during the forecast period. However, growth rates may be challenged by the rising availability of multi-use and washable alternatives.
E-commerce’s share of menstrual care sales is set to continue growing over the forecast period as grocery retailers fully implement omnichannel strategies. The use of physical stores as collection points will remain a key feature, allowing retailers to retain the convenience of online shopping while minimising the logistical costs associated with home delivery.
The broader concept of well-being will shape innovation in menstrual care over the forecast period. Incremental product improvements will focus on comfort, fit, discreetness, and efficacy, while an increasing number of products will be positioned as dermatologically tested and hypoallergenic to address growing health and hygiene concerns.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!