PROSPECTS AND OPPORTUNITIES
Demographic challenges and changing product preferences
Sales of menstrual care are expected to rise at a modest current value CAGR over the forecast period, but volume sales may face headwinds. The ageing population in Greece poses a structural challenge, as the consumer base for sanitary towels is shrinking.
E-commerce to continue growing, but store-based retailing remains dominant
E-commerce is projected to continue expanding as Greek consumers become more comfortable with online shopping and retailers invest in improving their digital platforms. Growth in this channel is primarily driven by e-pharmacies, which have established themselves as key players in the online distribution of menstrual care products.
Innovation in sustainability to gain traction
In response to rising consumer demand for eco-friendly menstrual products, manufacturers are expected to introduce more sustainable options. The domestic brand Cocoon was the first in Greece to make sustainability claims in menstrual care, prompting leading brands to follow suit by the end of the review period.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Greece?
- Which are the leading brands in Menstrual Care in Greece?
- How are products distributed in Menstrual Care in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Greece - Category analysis
KEY DATA FINDINGS
Consumer shift towards sustainable and alternative products
Mega Disposables SA retains leadership while P&G introduces larger pack sizes to address price sensitivity
Supermarkets maintain lead, but share declines slightly
Demographic challenges and changing product preferences
E-commerce to continue growing, but store-based retailing remains dominant
Innovation in sustainability to gain traction
Tissue and Hygiene in Greece - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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