PROSPECTS AND OPPORTUNITIES
Pantyliners likely to remain the key growth driver
Menstrual care is projected to see flat growth in value terms (at constant 2024 prices) and slightly stronger growth in retail volume terms. The growth of menstrual care is expected to be challenged by the growing shift to leakproof apparel, which includes washable and reusable sanitary protection underwear.
E-commerce expected to play a more prominent role in menstrual care
Urbanisation and increasing investment in the online channel should support the growth of e-commerce in menstrual care. Urbanisation makes e-commerce more cost viable as it reduces delivery costs and times.
Innovation set to focus on efficacy and sustainability
Innovation will continue to play an important role in attracting shoppers, with a particular focus on efficacy. The female population want improved absorption, discreetness and fit.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Sweden?
- Which are the leading brands in Menstrual Care in Sweden?
- How are products distributed in Menstrual Care in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Sweden - Category analysis
KEY DATA FINDINGS
Pantyliners remain on top thanks to everyday usage
Essity remains on top while Lidl benefits from its value positioning
Distribution shifts towards more affordable channels as consumers feel the pinch
Pantyliners likely to remain the key growth driver
E-commerce expected to play a more prominent role in menstrual care
Innovation set to focus on efficacy and sustainability
Tissue and Hygiene in Sweden - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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