Awareness campaigns on the importance of using sanitary pads is expected to support category growth in the forecast period. In the private sector, Importadora Logmark Esapro SA (formerly Kimberly Bolivia) is leading this movement with its Kotex brand together with the NGO Plan International, whose ‘Let’s Normalize the Normal’ campaign urges consumers to put taboos aside regarding menstruation.
In the menstrual care category, the development of e-commerce sales will be driven by key players such as Kimberly Bolivia and Familia Sancela Sucursal Bolivia. E-commerce sales face growth from the expansion of product portfolios on digital shopping portals, developing promotion deals including free delivery, special discounts, and brand participation in loyalty clubs.
Innovation in menstrual care is growing with the expansion of players in the direct sales channel. Tiens Bolivia with its brand Airiz, promotes the combination of active oxygen and ionic power to prevent harmful bacteria.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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