PROSPECTS AND OPPORTUNITIES
Menstrual awareness campaigns and innovation to spearhead growth
Awareness campaigns on the importance of using sanitary pads is expected to support category growth in the forecast period. In the private sector, Importadora Logmark Esapro SA (formerly Kimberly Bolivia) is leading this movement with its Kotex brand together with the NGO Plan International, whose ‘Let’s Normalize the Normal’ campaign urges consumers to put taboos aside regarding menstruation.
E-commerce to be supported by digital payment solutions
In the menstrual care category, the development of e-commerce sales will be driven by key players such as Kimberly Bolivia and Familia Sancela Sucursal Bolivia. E-commerce sales face growth from the expansion of product portfolios on digital shopping portals, developing promotion deals including free delivery, special discounts, and brand participation in loyalty clubs.
Direct selling brands offer innovations and holistic approaches
Innovation in menstrual care is growing with the expansion of players in the direct sales channel. Tiens Bolivia with its brand Airiz, promotes the combination of active oxygen and ionic power to prevent harmful bacteria.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Bolivia?
- Which are the leading brands in Menstrual Care in Bolivia?
- How are products distributed in Menstrual Care in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Bolivia - Category analysis
KEY DATA FINDINGS
Foreign currency shortage leads to sharp price increases
Nosotras brand strengthens its lead in menstrual care as ‘other’ brands gain share
Distribution channels shape menstrual care
Menstrual awareness campaigns and innovation to spearhead growth
E-commerce to be supported by digital payment solutions
Direct selling brands offer innovations and holistic approaches
Tissue and Hygiene in Bolivia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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