PROSPECTS AND OPPORTUNITIES
Category performance will be limited, with low levels of innovation
Current value sales growth of menstrual care products is expected to be limited over the forecast period. Local consumers will show a preference for highly convenient products, such as slim, thin, and ultra-thin towels with wings, which are anticipated to continue thriving.
E-commerce evolution will continue apace
E-commerce is expected to enjoy ongoing growth as an increasing number of local consumers value the ease and speed of online price and product comparisons. Menstrual products can be purchased online from the privacy of one’s own home immediately, eliminating the need to search for them in physical retail stores and potentially incur additional costs.
Focus on natural components will drive growth in the years ahead
Looking ahead, manufacturers of menstrual care products in Hungary will introduce more environmentally friendly and longer-lasting solutions, innovating their product portfolios accordingly. Many menstrual care products contain scents that can cause irritation or allergic reactions.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Hungary?
- Which are the leading brands in Menstrual Care in Hungary?
- How are products distributed in Menstrual Care in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Hungary - Category analysis
KEY DATA FINDINGS
Convenience and comfort drive retail volume and current value growth in menstrual care in 2024
Competitive landscape remains considered, with Procter & Gamble retaining top position
Health and beauty specialists continues to lead sales, but e-commerce enjoys the most dynamism
Category performance will be limited, with low levels of innovation
E-commerce evolution will continue apace
Focus on natural components will drive growth in the years ahead
Tissue and Hygiene in Hungary - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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