Menstrual care is forecast to see rising sales in both volume and current value terms. Pantyliners is projected to lead in value growth, while slim/thin/ultra-thin towels will likely continue to drive volume.
E-commerce is expected to return to stronger growth during the latter half of the forecast period, as a more stable economic environment encourages consumers to explore purchasing options beyond discount channels. Subscription-based models, valued for their convenience, may also gain popularity.
Reusable solutions, particularly menstrual cups and period pants, will continue to expand over the forecast period, putting pressure on menstrual care. Although growth slowed in 2024, a new cycle of demand is anticipated as consumers who purchased period pants initially begin to replace older items and new users come on board.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!