Competitive Landscape
Procter & Gamble France Snc Leverages Brand Loyalty as Private Label Intensifies Price Competition
Menstrual care in France remained highly concentrated in 2025, with Procter & Gamble France SNC holding a commanding retail value share of 39%. Johnson & Johnson SA follows as the second largest player at 17% in 2025, with Essity AB at 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in France?
- Which are the leading brands in Menstrual Care in France?
- How are products distributed in Menstrual Care in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in France - Category analysis
Key Data Insights
Value Sales Slippage Continues as Volume Sales Decline
Value Sales Slippage Continues as Volume Sales Decline
Towels Remain Essential as Tampons Lose Relevance and Reusable Products Grow
Love & Green Foregrounds Natural Innovation as Composition Scrutiny Intensifies
Private Label Set to Gain Ground Amid Value Focus, While Innovation Stalls
Pantyliners Projected to Outpace Towels in Value as Usage Habits Shift
Reusable Options Plateau as Hybrid Usage Sets the Norm
Procter & Gamble France Snc Leverages Brand Loyalty as Private Label Intensifies Price Competition
Grocery Stores Expand Value Offers as Click-And-Collect Fuels E-Commerce Growth
Tissue and Hygiene in France - Industry Overview
Premium and Budget Brands Respond to Polarised Consumer Expectations
Key Data Insights
Premium and Budget Brands Respond to Polarised Consumer Expectations
Menstrual Care Dominates While Adult Incontinence Surges in France
Older Adults Set to Boost Incontinence Demand as Birth Rates Projected to Continue Falling
Brands Expected to Respond to Health Concerns by Improving Product Composition
Private Label Makes Steady Gains as National Brands Lose Ground
Grocery Retailers Retain Leading Channel Place as Shoppers Prioritise Value and Convenience
Retail E-Commerce Gains Traction as Click-And-Collect Reshapes Shopping Habits
Discount Stores Attract Value-Focussed Shoppers with Low-Cost Tissue and Hygiene Products
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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