PROSPECTS AND OPPORTUNITIES
Positive growth projected for menstrual care
Menstrual care is forecast to see rising sales in both volume and current value terms. Pantyliners is projected to lead in value growth, while slim/thin/ultra-thin towels will likely continue to drive volume.
E-commerce set to rebound in late forecast period
E-commerce is expected to return to stronger growth during the latter half of the forecast period, as a more stable economic environment encourages consumers to explore purchasing options beyond discount channels. Subscription-based models, valued for their convenience, may also gain popularity.
Persistent and rising threat from reusable alternatives
Reusable solutions, particularly menstrual cups and period pants, will continue to expand over the forecast period, putting pressure on menstrual care. Although growth slowed in 2024, a new cycle of demand is anticipated as consumers who purchased period pants initially begin to replace older items and new users come on board.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in France?
- Which are the leading brands in Menstrual Care in France?
- How are products distributed in Menstrual Care in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in France - Category analysis
KEY DATA FINDINGS
Value sales decline while volumes rise in 2024
Procter & Gamble maintains overall leadership of menstrual care
Hypermarkets lead amid widespread decline for distribution channels
Positive growth projected for menstrual care
E-commerce set to rebound in late forecast period
Persistent and rising threat from reusable alternatives
Tissue and Hygiene in France - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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