PROSPECTS AND OPPORTUNITIES
Improved living standards and hygiene awareness to aid category growth
The menstrual care category is expected to see continued growth throughout the forecast period, underpinned by rising living standards, heightened hygiene awareness and increasing female labour force participation. The Ministry of Women, Family and Community Development reported that as of June 2023, female labour force participation stood at 56.
E-commerce offers attract through favourable prices as promotions continue to push sales
Frequent online sales campaigns, including monthly double-date events on Shopee and Lazada (1.1, 2.
Sanitary pad packaging with Braille labels serves visually impaired consumers, while natural and organic trends accelerate within menstrual care
In July 2024, the local brand Lafre introduced new sanitary pad packaging with Braille labels, making it easier for visually impaired consumers to identify and use the product. This marks the first time a Malaysian brand has adopted Braille features for sanitary pad packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Malaysia?
- Which are the leading brands in Menstrual Care in Malaysia?
- How are products distributed in Menstrual Care in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Malaysia - Category analysis
KEY DATA FINDINGS
Affordability contributes to growth in standard towels
Kimberly-Clark and Kotex maintain overall leadership
Store-based retail leads distribution, while e-commerce rises rapidly
Improved living standards and hygiene awareness to aid category growth
E-commerce offers attract through favourable prices as promotions continue to push sales
Sanitary pad packaging with Braille labels serves visually impaired consumers, while natural and organic trends accelerate within menstrual care
Tissue and Hygiene in Malaysia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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