PROSPECTS AND OPPORTUNITIES
Premiumisation trends will become stronger in line with improving economy
Sales in menstrual care will maintain a positive and stable trajectory over the forecast period, supported by baseline demand. Sales will also be supported by rising premiumisation trends which will become stronger in line with the improving economy.
Rising eco-awareness will continue to influence product developments
Rising eco-awareness will continue to influence product developments over the forecast period. Indeed, eco-conscious consumers will increasingly seek products which are both environmentally friendly and cost-effective, leading to higher demand for biodegradable and organic options, which are free from harmful chemicals and plastics, and also reduce waste.
Reusable menstrual care set to become increasingly in demand
In line with the ongoing sustainability and eco-friendly trends, reusable menstrual care is set to become increasingly in demand over the forecast period. Such products can also offer cost savings over time, as the need for frequent repurchasing (as per disposable products) is diminished.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Singapore?
- Which are the leading brands in Menstrual Care in Singapore?
- How are products distributed in Menstrual Care in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Singapore - Category analysis
KEY DATA FINDINGS
Consumers opt for comfort and a sense of security in menstrual care
Growing attention to eco-conscious products continues
Cooling scents remain popular due to the hot climate in the country
Premiumisation trends will become stronger in line with improving economy
Rising eco-awareness will continue to influence product developments
Reusable menstrual care set to become increasingly in demand
Tissue and Hygiene in Singapore - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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