PROSPECTS AND OPPORTUNITIES
Promotional activities to drive volume sales
Over the forecast period, sales of menstrual care products are expected to register steady growth in both value and volume terms. While the market for pads and pantyliners is mature, the consumer base is anticipated to expand gradually.
E-commerce will remain a small channel
The retail distribution landscape for menstrual care products is not expected to change significantly over the forecast period, with small local grocers maintaining its importance. While e-commerce continues to expand in Colombia, particularly due to its convenience and acceptance of multiple payment methods, it is unlikely to become a major channel for menstrual care products.
Organic and all-natural claims expected to grow
Colombian women highly value menstrual care products that offer comfort, absorption, and discretion, which are crucial factors when selecting a product. Additionally, there is a growing preference for menstrual care products made from organic and natural cotton due to their eco-friendly properties and gentleness on the skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Colombia?
- Which are the leading brands in Menstrual Care in Colombia?
- How are products distributed in Menstrual Care in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Colombia - Category analysis
KEY DATA FINDINGS
Price reductions driving volume sales
Nosotras remains the leading brand
Health and beauty retailers outperform small local grocers
Promotional activities to drive volume sales
E-commerce will remain a small channel
Organic and all-natural claims expected to grow
Tissue and Hygiene in Colombia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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