Over the forecast period, sales of menstrual care products are expected to register steady growth in both value and volume terms. While the market for pads and pantyliners is mature, the consumer base is anticipated to expand gradually.
The retail distribution landscape for menstrual care products is not expected to change significantly over the forecast period, with small local grocers maintaining its importance. While e-commerce continues to expand in Colombia, particularly due to its convenience and acceptance of multiple payment methods, it is unlikely to become a major channel for menstrual care products.
Colombian women highly value menstrual care products that offer comfort, absorption, and discretion, which are crucial factors when selecting a product. Additionally, there is a growing preference for menstrual care products made from organic and natural cotton due to their eco-friendly properties and gentleness on the skin.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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