Menstrual care in the US is expected to see slow and stable increases in both retail volume and current value terms throughout the forecast period, as prices gradually return to pre-pandemic growth rates. Slim/thin/ultra-thin towels without wings is set to see the strongest current value growth, as consumers appreciate the discreet nature yet high absorbency of such products.
The holistic health movement in femcare is well underway. Consumers seek products that address multiple wellness concerns and manage chronic conditions related to menstruation.
Period poverty is a term coined by the wider health community to understand and address inadequate access to medically necessary menstrual care products. Legacy brands are looking for ways to make their impact known, in the face of newer brands such as Tampon Tribe and Cora attracting mission-driven consumers with pointed messaging and a strong value system.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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