Competitive Landscape
Lexta Ghana Ltd Faces Rising Challenges as Softcare and New Local Brands Gain Share
Menstrual care in Ghana remains moderately concentrated but is trending towards greater fragmentation between 2020 and 2025. Lexta Ghana Ltd, known for its Yazz sanitary pads, holds the largest value share in 2025 at 34%, a decline from 49% in 2020, reflecting a substantial loss of ground over the five-year period.
Ohemaa and Gtp Pure Pad Drive Innovation and Inclusion through Local Relevance
Emerging companies and new product launches are significantly impacting the competitive environment, creating both challenges and opportunities for businesses. Local brands such as Ohemaa sanitary pads have established a distinct position by emphasising comfort, dignity, and Ghanaian identity, offering soft, breathable, and highly absorbent pads at prices lower than imported products.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Ghana?
- Which are the leading brands in Menstrual Care in Ghana?
- How are products distributed in Menstrual Care in Ghana?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Ghana - Category analysis
Key Data Insights
Softcare Increases Affordable Pad Supply to Meet Rising Demand
Softcare Increases Affordable Pad Supply to Meet Rising Demand
Government’S Free Pad Initiative Expands Access and Reduces Absenteeism
Gtp Pilots Local Reusable Pad Production to Empower Girls and Reduce Waste
Ngos and Local Brands Drive Access through Affordability and Education
Reusable and Eco-Friendly Solutions Gain Ground through Social Advocacy
Cost Efficiency and Sustainability Reshape Competitive Landscape
Lexta Ghana Ltd Faces Rising Challenges as Softcare and New Local Brands Gain Share
Ohemaa and Gtp Pure Pad Drive Innovation and Inclusion through Local Relevance
Small Local Grocers Maintains Dominance, Driven by Convenience and Reach
Ohemaa and Digital Channels Engage Young Consumers with New Value Offers
Tissue and Hygiene in Ghana - Industry Overview
Everpack Expands Value-Driven Tissue Choices to Address Affordability Pressures
Key Data Insights
Everpack Expands Value-Driven Tissue Choices to Address Affordability Pressures
Texstyles Ghana Drives Sustainable Menstrual Solutions with Reusable Pad Innovation
Digital Platforms Accelerate Access to Premium Nappies and Wipes for Urban Families
Local Sourcing and Sustainability Trends Set to Drive Future Growth of Tissue and Hygiene
Sustainable and Eco-Friendly Innovation Expected to Boost Future Growth in Menstrual Care
Social Enterprises and Digital Platforms Anticipated to Reshape Consumer Preferences and Access
Sunda Ghana Investment LTD maintains lead through scale and established distribution networks
Flora Kids and Safare Challenge Incumbents with Local Innovation
Small Local Grocers Retain Shoppers as Modern Outlets Expand
Online Retailers Target Premium Shoppers but Scale Remains Limited
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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