PROSPECTS AND OPPORTUNITIES
Competition set to intensify in the years ahead amid ongoing growth for menstrual care
Menstrual care in the Philippines is expected to see continued growth in retail volume and current value terms during the forecast period, with towels remaining both the largest and most dynamic subcategory. Usage will also be encouraged by a return to pre-pandemic lifestyles, including the return of women to their physical offices, at least on a hybrid basis, and an increase in socialising outside the home.
Product quality expectations will increase in tandem with prices
With increased price tolerance for menstrual products comes higher expectations of quality. Comfort is a top priority for local consumers, making superior comfort from soft fabrics and seamless designs more appealing than traditional pads and tampons.
Opportunities for modern menstrual products to gain traction
Modern menstrual products like tampons, menstrual cups, and period underwear are not as widely adopted in the Philippines as traditional sanitary pads. Cultural and religious beliefs can influence consumer preferences and limit the adoption of certain menstrual products.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Philippines?
- Which are the leading brands in Menstrual Care in Philippines?
- How are products distributed in Menstrual Care in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in the Philippines - Category analysis
KEY DATA FINDINGS
Menstrual care products affected by evolving consumer spending habits in 2024
Period underwear makes an entrance in the Philippines
Kotex Philippines benefits from marketing initiatives
Competition set to intensify in the years ahead amid ongoing growth for menstrual care
Product quality expectations will increase in tandem with prices
Opportunities for modern menstrual products to gain traction
Tissue and Hygiene in the Philippines - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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