Competitive Landscape
Modess, Whisper, and Charmee Retain Top Three Positions
Menstrual care in the Philippines remains highly concentrated, with the top three manufacturers collectively accounting for 85% of all value share in 2025. Johnson & Johnson (Philippines) Inc leads with a 53% share, followed by JS Unitrade Merchandise Inc at 17% and Procter & Gamble Philippines Inc at 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Philippines?
- Which are the leading brands in Menstrual Care in Philippines?
- How are products distributed in Menstrual Care in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in the Philippines - Category analysis
Key Data Insights
Charmee and Sisters Drive Value with Convenience and Affordability
Charmee and Sisters Drive Value with Convenience and Affordability
Disposable Period Pants Shows the Best Performance
Modess and Kotex Expand Wellness with Hypoallergenic Launches
Digital Channels and Premium Upgrades Reshape Purchasing Behaviour
Towels Will Remain the Largest Category, as Comfort and Quality Expectations Rise
Modess, Whisper, and Charmee Retain Top Three Positions
Offline Retail Remains the Leading Distribution Channel, Despite Rise of E-Commerce
Lazada and Shopee Accelerate Bulk Buying through Online Sales Events
Tissue and Hygiene in the Philippines - Industry Overview
Tissue and Hygiene Growth Is Fuelled by Affordability
Key Data Insights
Tissue and Hygiene Growth Is Fuelled by Affordability
Pampers Expands Visibilty through Livestreams
Retail Adult Incontinence Sees Dynamic Growth
New Entrants Drive Wipes Growth
E-Commerce Platforms Drive Live Selling and Omnichannel Strategies
Retail Adult Incontinence Expected to See the Strongest Growth, Supported by a Rising Ageing Population
Js Unitrade Merchandise Inc Grows Share by Leveraging Eq’S Value and Trust
Popular Brands Benefit From Consumer Trust, Value-Driven Propositions, and Strong Distribution
Supermarkets Retain Shopper Loyalty
Shopee, Lazada, and Tiktok Shop Transform Digital Engagement
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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