Menstrual care in the Philippines is expected to see continued growth in retail volume and current value terms during the forecast period, with towels remaining both the largest and most dynamic subcategory. Usage will also be encouraged by a return to pre-pandemic lifestyles, including the return of women to their physical offices, at least on a hybrid basis, and an increase in socialising outside the home.
With increased price tolerance for menstrual products comes higher expectations of quality. Comfort is a top priority for local consumers, making superior comfort from soft fabrics and seamless designs more appealing than traditional pads and tampons.
Modern menstrual products like tampons, menstrual cups, and period underwear are not as widely adopted in the Philippines as traditional sanitary pads. Cultural and religious beliefs can influence consumer preferences and limit the adoption of certain menstrual products.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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