Retail constant value sales of menstrual care will continue to decline during the forecast period, with retail volume decline also linked to an ongoing reduction in the number of women aged 12-54-yo. Efforts to make menstrual hygiene products accessible and affordable will however allow more women to purchase the products they need, which will support sales.
E-commerce is expected to continue to grow in popularity as a distribution channel for menstrual care, as local consumers become increasingly accustomed to using this channel. However, grocery retailers will remain dominant.
Global manufacturers like Procter & Gamble and Kimberly-Clark will continue to develop new offerings to improve the comfort and effectiveness of menstrual hygiene products. In response to global environmental trends, some local consumers will increasingly be drawn to reusable menstrual cups and biodegradable towels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!