PROSPECTS AND OPPORTUNITIES
Declining population impacts sales
Retail constant value sales of menstrual care will continue to decline during the forecast period, with retail volume decline also linked to an ongoing reduction in the number of women aged 12-54-yo. Efforts to make menstrual hygiene products accessible and affordable will however allow more women to purchase the products they need, which will support sales.
Grocery retailers will remain the dominant distribution channel
E-commerce is expected to continue to grow in popularity as a distribution channel for menstrual care, as local consumers become increasingly accustomed to using this channel. However, grocery retailers will remain dominant.
International players will drive new product development
Global manufacturers like Procter & Gamble and Kimberly-Clark will continue to develop new offerings to improve the comfort and effectiveness of menstrual hygiene products. In response to global environmental trends, some local consumers will increasingly be drawn to reusable menstrual cups and biodegradable towels.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Latvia?
- Which are the leading brands in Menstrual Care in Latvia?
- How are products distributed in Menstrual Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Latvia - Category analysis
KEY DATA FINDINGS
Price rises drive moderate growth in retail current value sales
Procter & Gamble remains top dog, with private label a growing presence
Discounters and e-commerce increasingly important
Declining population impacts sales
Grocery retailers will remain the dominant distribution channel
International players will drive new product development
Tissue and Hygiene in Latvia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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