Competitive Landscape
Procter & Gamble Marketing Latvia Sustains Leading Position
Menstrual care in Latvia remains highly concentrated, with Procter & Gamble Marketing Latvia Ltd SIA holding a commanding 41% value share in 2025. The next three largest manufacturers—Johnson & Johnson AB, Essity AB, and TZMO Latvija SIA—account for 15%, 15%, and 13% respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Latvia?
- Which are the leading brands in Menstrual Care in Latvia?
- How are products distributed in Menstrual Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Latvia - Category analysis
Key Data Insights
Manufacturers and Retailers Drive Sales with Deep Discounts and Added-Value Features
Manufacturers and Retailers Drive Sales with Deep Discounts and Added-Value Features
Carefree Plus Long Meets Demand for Convenience as Value-Seeking Dominates Purchasing
Demographic Decline and Promo-Driven Behaviour Dampens Value Growth
Slim Towels and Pantyliners Retain Loyalty as Innovation Stalls
Retailers Prioritise Pricing and Quality to Sustain Share
Procter & Gamble Marketing Latvia Sustains Leading Position
Maxima and Rimi Boost Sales through Promotions and Selection
Online Retail Leverages Promotions and Convenience to Grow Share
Tissue and Hygiene in Latvia - Industry Overview
Rimi and Maxima Ignite Price Wars, Reshaping Affordability for Shoppers
Key Data Insights
Rimi and Maxima Ignite Price Wars, Reshaping Affordability for Shoppers
Adult Incontinence Surges as an Ageing Population Drives Sustained Demand
Convenience Drives Underlying Demand in Tissue and Hygiene
Retailers Expand Private Label While Brands Defend Premium Share
Older Consumers Boost Adult Incontinence as Population Ages
Discounters and E-Commerce Reshape Shopper Habits and Pricing Power
Rimi and Maxima Drive Consolidation through Private Label Expansion
Maxima and Rimi Drive Value through Promotions and Assortment
Online Arms of Major Chains Capture E-Commerce Momentum with Delivery and Deals
Drogas Extends Private Label Reach as Specialist Stores Gain Traction
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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