PROSPECTS AND OPPORTUNITIES
Innovative tampon product launches promote ease of use
Sales of menstrual care are expected to rise at a steady current value CAGR over the forecast period, supported by increasing product innovation and enhanced consumer education. The most dynamic category is likely to be slim/thin/ultra-thin towels, driven by demographic shifts towards an ageing population and an increased demand for products catering to light incontinence and perimenopausal spotting.
Fem-tech start-ups innovate with support from unifying organisations
The launch of Femtech Canada in January 2024 marked a significant milestone in fostering innovation, commercialisation, and investment in women’s health technologies. Operating under Innovation Factory, this organisation connects over 120 Canadian start-ups, scale-ups, industry partners, and investors focused on improving health and wellness for women, non-binary individuals, and trans people.
Menopause advocacy takes centre stage
In 2024, greater attention was given to menopause-related issues, leading to the inaugural National Menopause Show in Canada, which brought together brands, healthcare professionals, and individuals to discuss menopause resources and evidence-based solutions. Telehealth provider Felix sponsored the event, highlighting the increasing demand for virtual healthcare services catering to menopause-related conditions.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Canada?
- Which are the leading brands in Menstrual Care in Canada?
- How are products distributed in Menstrual Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Canada - Category analysis
KEY DATA FINDINGS
Cost-conscious consumers shifting format preferences and wear habits
Legacy brands reaching consumers with social-impact marketing while private label undergoes mixed growth
Robust government-led initiatives push for wider access to menstrual products in public spaces
Innovative tampon product launches promote ease of use
Fem-tech start-ups innovate with support from unifying organisations
Menopause advocacy takes centre stage
Tissue and Hygiene in Canada - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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