PROSPECTS AND OPPORTUNITIES
Muted current value growth forecasted with slight volume decline
Menstrual care current value sales are expected to demonstrate little growth over the forecast period, with volume set to see marginal decline. Given the category’s maturity and the slightly declining consumer base in Lithuania, the primary drivers of growth will be rising purchasing power and evolving quality standards.
Slim towels to maintain dominance
Despite the rising demand for tampons and pantyliners, towels are expected to maintain their dominance in Lithuania's menstrual care market. The availability of slim options within the towel category will further bolster their stronghold, appealing to consumers seeking a balance between comfort and functionality.
Lack of innovation will stifle growth
Menstrual care is not known for being an innovative category in Lithuania. Attempts to drive value sales, such as bringing in eco-friendly and sustainable options, have gained little traction as most consumers do not consider this an important factor in the purchasing decision.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Lithuania?
- Which are the leading brands in Menstrual Care in Lithuania?
- How are products distributed in Menstrual Care in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Lithuania - Category analysis
KEY DATA FINDINGS
Menstrual care sees lacklustre performance with sales mainly shaped by shifts between products
The Procter & Gamble Co is the standout player
Modern channel leads in terms of value share
Muted current value growth forecasted with slight volume decline
Slim towels to maintain dominance
Lack of innovation will stifle growth
Tissue and Hygiene in Lithuania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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