PROSPECTS AND OPPORTUNITIES
Demand driven by rising hygiene standards and expansion of modern retail
Value and volume sales of menstrual care in Georgia are expected to continue growing over the forecast period, with demand driven by rising hygiene standards in the country. In addition, the active expansion of modern retail outlets in local regions will positively impact the category, making menstrual care products more accessible to a broader consumer base.
E-commerce expansion as consumers increasingly demand convenience
E-commerce is forecast to experience fast growth in 2025 and beyond. The entry of strong players, such as Wildberries and Ozon, at the end of 2024 is expected to further stimulate online sales.
Innovation will focus on larger packs, improved comfort and eco-friendly options
Larger packaging sizes are expected in menstrual care over the period to 2029, with products such as 18-towel packs instead of 9, and 20-towel packs instead of 10 becoming more available. This shift towards larger, more economical packs will cater to the rising consumer demand for better value and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Georgia?
- Which are the leading brands in Menstrual Care in Georgia?
- How are products distributed in Menstrual Care in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Georgia - Category analysis
KEY DATA FINDINGS
Expansion of modern grocery retailers drives growth in 2024
Procter & Gamble leads due to strong loyalty to its widely available brands
Pharmacies hold a strong position in the market due to high consumer trust
Demand driven by rising hygiene standards and expansion of modern retail
E-commerce expansion as consumers increasingly demand convenience
Innovation will focus on larger packs, improved comfort and eco-friendly options
Tissue and Hygiene in Georgia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Menstrual Care research and analysis database.
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