PROSPECTS AND OPPORTUNITIES
Robust growth anticipated for menstrual care
Menstrual care is set for healthy growth in Morocco over the forecast period, with sales projected to rise at a constant value CAGR of 7%. This expansion will be largely driven by the relatively low penetration of menstrual care products in the country compared to developed markets.
E-commerce will remain a niche channel
E-commerce’s share of menstrual care sales is expected to grow slightly over the forecast period, driven by the expansion of online platforms from major retail players such as Marjanemall by Marjane Holding, Bringo home delivery by Carrefour, and Aswak Delivery by Aswak Assalam. Additionally, third-party platforms like Glovo and Jumia are gaining traction, offering consumers greater convenience and accessibility.
New launches will focus on enhanced comfort and protection
The end of the review period saw the introduction of several new menstrual care products aimed at improving comfort, protection, and skin-friendliness. Global Trading Co Morocco, for example, launched Kotex 3D, which features a body-conforming inner layer designed for a better fit.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Morocco?
- Which are the leading brands in Menstrual Care in Morocco?
- How are products distributed in Menstrual Care in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Morocco - Category analysis
KEY DATA FINDINGS
Rising awareness and accessibility drive growth in menstrual care
Novatis strengthens its leadership through focus on competitive pricing
Small local grocers dominate menstrual care sales
Robust growth anticipated for menstrual care
E-commerce will remain a niche channel
New launches will focus on enhanced comfort and protection
Tissue and Hygiene in Morocco - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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