PROSPECTS AND OPPORTUNITIES
Growing adoption of reusable menstrual solutions
Looking ahead, sales of menstrual care products are projected to recover gradually, with modest positive growth expected in value terms during the forecast period. Value sales are anticipated to rise at a faster rate than volume, with an acceleration in growth each year.
Steady e-commerce growth anticipated, though offline grocery retail will remain preferred distribution channel
While the e-commerce channel has experienced incremental gains, it continues to represent only a marginal share of overall menstrual care in Spain. Despite the growth in online sales, grocery retailers remain dominant, with supermarkets leading followed by discounters and hypermarkets.
Transformation through sustainability and waste reduction
Menstrual care in Spain is poised for significant transformation, primarily driven by increased commitment to sustainability and waste reduction. In response to growing environmental concerns, numerous brands are now introducing biodegradable and plastic-free products to reduce the reliance on conventional plastics.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Spain?
- Which are the leading brands in Menstrual Care in Spain?
- How are products distributed in Menstrual Care in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Spain - Category analysis
KEY DATA FINDINGS
Shift towards reusable options puts downward pressure on menstrual care
Private label expands as leading player Procter & Gamble loses share
Health and beauty specialists as only channel to rise in 2024
Growing adoption of reusable menstrual solutions
Steady e-commerce growth anticipated, though offline grocery retail will remain preferred distribution channel
Transformation through sustainability and waste reduction
Tissue and Hygiene in Spain - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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