Sales of menstrual care products are projected to see further growth over the forecast period, driven by rising consumer awareness of hygiene and improving living standards, as more individuals prioritise personal care and health. Teenagers and young consumers are becoming increasingly knowledgeable about selecting appropriate products for their menstrual needs.
Traditional grocery stores will remain a key channel for menstrual care products in Vietnam due to their accessibility and cost-effectiveness. However, e-commerce is rapidly gaining traction, offering unmatched convenience - especially for younger consumers.
Raising consumers' awareness about sustainable living is encouraging a shift in focus, and how brands respond to this trend has become a significant challenge for businesses. In 2024, Unicharm demonstrated its commitment to sustainability by introducing products made with organic cotton materials and adopting paper for eco-friendly packaging in Vietnam.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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