PROSPECTS AND OPPORTUNITIES
Sales growth set to remain strong for forecast period
Sales of menstrual care products are projected to see further growth over the forecast period, driven by rising consumer awareness of hygiene and improving living standards, as more individuals prioritise personal care and health. Teenagers and young consumers are becoming increasingly knowledgeable about selecting appropriate products for their menstrual needs.
E-commerce will continue to rise
Traditional grocery stores will remain a key channel for menstrual care products in Vietnam due to their accessibility and cost-effectiveness. However, e-commerce is rapidly gaining traction, offering unmatched convenience - especially for younger consumers.
Anticipated sharper focus on sustainability, with growth potential in combo packages for pantyliners
Raising consumers' awareness about sustainable living is encouraging a shift in focus, and how brands respond to this trend has become a significant challenge for businesses. In 2024, Unicharm demonstrated its commitment to sustainability by introducing products made with organic cotton materials and adopting paper for eco-friendly packaging in Vietnam.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Vietnam?
- Which are the leading brands in Menstrual Care in Vietnam?
- How are products distributed in Menstrual Care in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Vietnam - Category analysis
KEY DATA FINDINGS
Pantyliners leads growth in 2024, while towels remains largest category
Diana maintains overall leadership
Small local grocers continues to lead distribution
Sales growth set to remain strong for forecast period
E-commerce will continue to rise
Anticipated sharper focus on sustainability, with growth potential in combo packages for pantyliners
Tissue and Hygiene in Vietnam - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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