PROSPECTS AND OPPORTUNITIES
Growth in menstrual care expected to slow as reusable alternatives gain traction
Value sales of menstrual care are expected to rise over the forecast period. However, growth is anticipated to decelerate compared to the historic period, as inflationary pressures ease and consumers increasingly shift towards reusable alternatives.
E-commerce to expand further as digital adoption increases
The evolution of e-commerce is expected to be a key driver of menstrual care sales over the forecast period. Grocery e-commerce platforms will continue integrating menstrual care into regular household orders, with subscription models streamlining repeat purchases.
Innovation to shift towards reusable menstrual care solutions
Innovation in menstrual care is expected to focus on reusable solutions, driven by consumer demand for sustainable and cost-efficient options. Manufacturers are anticipated to expand their portfolios to include menstrual cups, washable pads, and period underwear, responding to environmental concerns and shifting preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Netherlands?
- Which are the leading brands in Menstrual Care in Netherlands?
- How are products distributed in Menstrual Care in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in the Netherlands - Category analysis
KEY DATA FINDINGS
Consumers prioritise affordability amid economic uncertainty
Private label gains traction as price-sensitive consumers trade down
E-commerce experiences strong growth driven by price competitiveness and convenience
Growth in menstrual care expected to slow as reusable alternatives gain traction
E-commerce to expand further as digital adoption increases
Innovation to shift towards reusable menstrual care solutions
Tissue and Hygiene in the Netherlands - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Menstrual Care research and analysis database.
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