Value sales of menstrual care are expected to rise over the forecast period. However, growth is anticipated to decelerate compared to the historic period, as inflationary pressures ease and consumers increasingly shift towards reusable alternatives.
The evolution of e-commerce is expected to be a key driver of menstrual care sales over the forecast period. Grocery e-commerce platforms will continue integrating menstrual care into regular household orders, with subscription models streamlining repeat purchases.
Innovation in menstrual care is expected to focus on reusable solutions, driven by consumer demand for sustainable and cost-efficient options. Manufacturers are anticipated to expand their portfolios to include menstrual cups, washable pads, and period underwear, responding to environmental concerns and shifting preferences.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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