PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
With the economy expected to continue to improve, the outlook is positive for menstrual care over the forecast period. In addition, with economic indicators improving in Argentina, it is not anticipated that there will be a sharp currency devaluation and as such, cross-border shopping into Argentina should continue to be more contained.
Healthy growth in e-commerce
Though the value share of e-commerce will remain low, it will register healthy constant value growth over the forecast period. This growth will also be supported by more promotion in the online space, such as through social media.
Menstrual care alternatives see value growth
A possible dampener on value sales will be increasing demand for menstrual care alternatives such as the menstrual cup. One key push factor for reusable menstrual cups is that they are better for the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Uruguay?
- Which are the leading brands in Menstrual Care in Uruguay?
- How are products distributed in Menstrual Care in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Uruguay - Category analysis
KEY DATA FINDINGS
Improved economy and significant reduction in cross-border shopping benefit menstrual care
Softys holds on to narrow lead
Small local grocers benefit from reduced cross-border shopping
Positive outlook over forecast period
Healthy growth in e-commerce
Menstrual care alternatives see value growth
Tissue and Hygiene in Uruguay - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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