PROSPECTS AND OPPORTUNITIES
Future growth drivers in a stable environment
Value sales of menstrual care in Thailand are set to see sustained and accelerated growth over the forecast period. Rising educational outreach efforts by government bodies and private organisations continue to enhance awareness of menstrual hygiene and the availability of modern solutions.
Competitive landscape and premium positioning
Thailand’s menstrual care landscape remains highly competitive, characterised by a mix of domestic and international players vying for market share. Established names are refining and broadening their ranges, adding elements of premiumisation, from all-natural compositions to innovative design features.
Transforming retail and embracing reusability
As consumer values evolve, retailers are investing more in stocking a diversified range of items spanning classic disposable towels, tampons and reusable solutions. Younger consumers especially display higher receptivity to innovative concepts and are often prepared to spend extra on brands they feel align with their personal values.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Thailand?
- Which are the leading brands in Menstrual Care in Thailand?
- How are products distributed in Menstrual Care in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Thailand - Category analysis
KEY DATA FINDINGS
2024 sees robust expansion for menstrual care
Focus on sustainability and green innovations
Advancing comfort and broadening distribution
Future growth drivers in a stable environment
Competitive landscape and premium positioning
Transforming retail and embracing reusability
Tissue and Hygiene in Thailand - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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