Competitive Landscape
Procter &?Gamble Continues to Lead Menstrual Care
Menstrual care in Slovakia is moderately concentrated, with Procter & Gamble holding the leading position with a retail value share of 33% in 2025, followed by Hartmann-Rico with 13% and Johnson & Johnson with 10%. Over the past five years, the category has become less concentrated, as the share of Procter and Gamble declined from 37% in 2020 to 33% in 2025, and most other leading companies, including Hartmann-Rico and Johnson and Johnson, also experienced falling shares.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Slovakia?
- Which are the leading brands in Menstrual Care in Slovakia?
- How are products distributed in Menstrual Care in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Slovakia - Category analysis
Key Data Insights
Price Rises and Premiumisation Help Drive Value Growth
Price Rises and Premiumisation Help Drive Value Growth
Procter & Gamble Captures Demand for Affordable Pantyliners Amid Shifting Preferences
Celltex Drives Teen Engagement with Tailored Pantyliners for Sensitive Skin
Ngos and E-Commerce to Reshape Affordability and Access
Reusable Innovation and Teen Products to Drive Value Gains
Sustainability and Lifestyle Targeting to Boost Brand Loyalty and Spend
Procter &?Gamble Continues to Lead Menstrual Care
Health and Beauty Specialists Expand Shelf Space to Capture Shoppers
Retail E-Commerce Gains Ground as Shoppers Seek Discretion and Convenience
Private Label and Niche Brands Thrive with Organic and Natural Lines
Tissue and Hygiene in Slovakia - Industry Overview
Shift Towards Higher-Priced, Better-Quality Products Drives Value Growth
Key Data Insights
Shift Towards Higher-Priced, Better-Quality Products Drives Value Growth
SHP Harmanec Meets Urban Demand with Compact Toilet Paper Innovation
Celltex Elevates Wellness with Skin-Friendly Bella Herbs Pantyliners
Packaging Redesigns to Prioritise Ageing Consumers and Functional Wellness
Retail Tissue Will Retain the Lead as Value Growth Outpaces Volume
Wellness-Focused Innovation and Demographic Shifts to Reshape Future Demand
Procter & Gamble Adapts Premium Positioning as Rivals Close Share Gap
Shp Harmanec Leverages Eco-Initiatives to Strengthen Consumer Loyalty
Hartmann-Rico Accelerates Sustainable Shift with Reusable Underwear Launch
Hypermarkets and Supermarkets Anchor Bulk Routines as E-Commerce Accelerates
Retail E-Commerce Captures High-Value Growth through Convenience and Logistics
Health and Beauty Specialists Expand Premium Wellness with Sustainability Focus
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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