PROSPECTS AND OPPORTUNITIES
Sustainability and eco-conscious purchasing to shape future growth
Menstrual care in Slovakia is expected to witness steady value growth over the forecast period. As consumers become more environmentally conscious, demand for sustainable menstrual care products will continue to increase.
E-commerce to continue expanding but remain secondary to brick-and-mortar retail
E-commerce is expected to maintain its strong growth trajectory over the forecast period as more consumers appreciate the convenience and discretion of purchasing menstrual care products online. Subscription-based models, exclusive online discounts, and wider product selections will further encourage digital shopping habits.
Innovation to target niche consumer groups
Menstrual care is set to undergo further product innovation, particularly in catering to niche consumer groups. Brands will likely introduce specialised products tailored for teenagers, athletes, and postpartum women.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Slovakia?
- Which are the leading brands in Menstrual Care in Slovakia?
- How are products distributed in Menstrual Care in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Slovakia - Category analysis
KEY DATA FINDINGS
Consumer preference for premium and comfortable products drives sales
Procter & Gamble secures leadership through innovation and value-focused strategies
E-commerce expands as consumers seek convenience and product variety
Sustainability and eco-conscious purchasing to shape future growth
E-commerce to continue expanding but remain secondary to brick-and-mortar retail
Innovation to target niche consumer groups
Tissue and Hygiene in Slovakia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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