PROSPECTS AND OPPORTUNITIES
Lower VAT on menstrual care is set to boost growth across the forecast period
Menstrual care is expected to continue recording positive value and volume growth over the forecast period, driven by improving living standards and better access to products. A significant development in 2024 was the adoption of a new law by the Romanian Senate, which lowers the VAT on menstrual care products to 9%.
Retail e-commerce is set to expand, supported by rising tech literacy and broader geographical coverage
Romanian consumers are expected to increasingly adopt a modern shopping approach, with a strong preference for chained hypermarkets and supermarkets. However, e-commerce is poised to grow at the fastest rate over the forecast period, driven by rising tech literacy and broader geographical coverage.
Product innovation is set to focus on skin health, efficiency and comfort
As menstrual care becomes more competitive across the forecast period, product innovation will remain a key differentiator. Leading brands like Always and Bella are expected to drive innovation, focusing on developing more effective and comfortable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Romania?
- Which are the leading brands in Menstrual Care in Romania?
- How are products distributed in Menstrual Care in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Romania - Category analysis
KEY DATA FINDINGS
Pantyliners boost growth for menstrual care, driven by ongoing innovation
Procter & Gamble Distribution SRL retains its lead with the Always brand
Retail e-commerce and discounters gain ground, as consumers appreciate cost savings
Lower VAT on menstrual care is set to boost growth across the forecast period
Retail e-commerce is set to expand, supported by rising tech literacy and broader geographical coverage
Product innovation is set to focus on skin health, efficiency and comfort
Tissue and Hygiene in Romania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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