PROSPECTS AND OPPORTUNITIES
Growth is set to benefit from the rising number of women in the workforce
Sales of menstrual care products are anticipated to experience a double-digit increase in retail value during the forecast period. Younger adults and teenagers will be a key demographic driving this growth as they become more informed about the importance of menstrual health.
A demand for convenience and affordable prices may boost growth for retail e-commerce
Fluctuations in prices and high inflation are expected to drive consumers to seek better value offerings. As such, despite its low-level share, more consumers are expected to turn to retail e-commerce for the purchase of their menstrual care products.
Innovation will focus on comfort and skincare to drive value growth
During the forecast period, innovation is expected to lower production costs, resulting in more competitive prices as more companies start manufacturing menstrual care products in Nigeria.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Nigeria?
- Which are the leading brands in Menstrual Care in Nigeria?
- How are products distributed in Menstrual Care in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Nigeria - Category analysis
KEY DATA FINDINGS
Slim/thin/ultra-thin towels drive growth, with variety and comfort boosting sales
Mallinson Group improves its share as Procter & Gamble halts manufacturing in Nigeria
Small local grocers benefit from affordability and proximity
Growth is set to benefit from the rising number of women in the workforce
A demand for convenience and affordable prices may boost growth for retail e-commerce
Innovation will focus on comfort and skincare to drive value growth
Tissue and Hygiene in Nigeria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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