Sales of menstrual care products are anticipated to experience a double-digit increase in retail value during the forecast period. Younger adults and teenagers will be a key demographic driving this growth as they become more informed about the importance of menstrual health.
Fluctuations in prices and high inflation are expected to drive consumers to seek better value offerings. As such, despite its low-level share, more consumers are expected to turn to retail e-commerce for the purchase of their menstrual care products.
During the forecast period, innovation is expected to lower production costs, resulting in more competitive prices as more companies start manufacturing menstrual care products in Nigeria.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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