PROSPECTS AND OPPORTUNITIES
Modest but stable growth while slim/thin/ultra-thin towels with wings gain momentum
Unlike many countries in the region, Slovenia's population has been relatively stable, despite a natural cycle of more deaths than live births. However, positive net migration as more people move in than out of the country helps to stabilise the population.
Digitalisation to help shape demand and retail distribution
The development and growth of e-commerce, and digitalisation in general, is predicted to help shape consumer demand and the retail landscape for menstrual care in the forecast period. Parallel with constant innovation efforts, leading manufacturers are predicted to align their products with the use of social media and mobile apps, helping female consumers, especially younger ones to track their menstrual cycles.
Sustainability, natural, effective and comfortable products to win over consumers
Over the forecast period, menstrual care is predicted to remain a highly competitive category, experiencing significant premiumisation and product innovation resulting in frequent key new launches. Again, a focus on better protection, higher absorption capacity, comfort and convenience will be the main factors driving consumer demand and major trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Slovenia?
- Which are the leading brands in Menstrual Care in Slovenia?
- How are products distributed in Menstrual Care in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Slovenia - Category analysis
KEY DATA FINDINGS
Convenience, comfort and innovation push slim/thin/ultra-thin towels with wings
Private label gains traction amidst price-sensitive consumer behaviour
Growing competition in the distribution landscape
Modest but stable growth while slim/thin/ultra-thin towels with wings gain momentum
Digitalisation to help shape demand and retail distribution
Sustainability, natural, effective and comfortable products to win over consumers
Tissue and Hygiene in Slovenia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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