PROSPECTS AND OPPORTUNITIES
Menstrual care sales face steady growth
In menstrual care, volume and value sales will grow at a steady pace over the forecast period. Pantyliners will remain the most popular option by some distance.
Sustainable credentials will remain top of mind for Austrians
Sustainability will continue to be prioritised by Austrian consumers when buying menstrual care in the coming years, with a further shift towards eco-friendly alternatives. Reusable products like menstrual cups, menstrual underwear and biodegradable pads will continue to gain traction, as players diversify their portfolios to include these products in addition to disposables.
Technology to bring new personalised products to market
The integration of innovative technology in menstrual care products is expected to emerge in the coming years. The development of innovative products equipped with sensors that help track menstrual cycles and offer personalised insights via mobile apps will offer women new forms of utility.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Austria?
- Which are the leading brands in Menstrual Care in Austria?
- How are products distributed in Menstrual Care in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Austria - Category analysis
KEY DATA FINDINGS
Volume sales pick up in menstrual care
Johnson & Johnson GmbH sustains its leading position
Health and beauty specialists lose ground to modern grocery retailers
Menstrual care sales face steady growth
Sustainable credentials will remain top of mind for Austrians
Technology to bring new personalised products to market
Tissue and Hygiene in Austria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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