PROSPECTS AND OPPORTUNITIES
Steady growth to be driven by affordability and innovation
Retail volume and value sales of menstrual care in the United Arab Emirates are projected to grow steadily over the forecast period, with pantyliners, tampons, and slim/thin/ultra-thin towels, particularly those with wings, expected to record the most dynamic growth rates. Local consumers are increasingly drawn to menstrual care that offers an effective performance while remaining lightweight and discreet, enabling them to maintain their daily routines with ease and comfort.
Sustainability anticipated to be a key strategy for manufacturers
As local consumers continue to change the way they purchase goods, sustainability will remain a significant factor in their purchasing decisions, particularly when considering menstrual care. To preserve natural resources, industry leaders are expected to collaborate on creating recycled and sustainable tissue and hygiene products.
Expansion of premium segment alongside greater adoption of e-commerce
While affordability will likely remain the leading focus area of many consumers’ purchasing decisions heading into the forecast period, there is still room for growth in the premium segment, particularly for consumers seeking enhanced comfort, performance, and eco-friendly credentials. Products such as organic cotton towels and advanced menstrual cups are expected to see higher uptake among high-income consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in United Arab Emirates?
- Which are the leading brands in Menstrual Care in United Arab Emirates?
- How are products distributed in Menstrual Care in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Rising retail prices influence consumer spending
Procter & Gamble maintains strong leadership with established brand
Growing consumer preference for eco-friendly alternatives against traditional products
Steady growth to be driven by affordability and innovation
Sustainability anticipated to be a key strategy for manufacturers
Expansion of premium segment alongside greater adoption of e-commerce
Tissue and Hygiene in the United Arab Emirates - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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