Competitive Landscape
Kotex and Johnson and Johnson Reinforce Share in Key Formats
Menstrual care in Hong Kong is highly concentrated, with the top three manufacturers, Procter & Gamble HK Ltd, Kimberly-Clark (HK) Ltd, and Kao (HK) Ltd, collectively holding 91% share by retail value in 2025. Over the period from 2020 to 2025, the level of concentration has remained high, with Procter & Gamble HK Ltd’s share increasing from 37% in 2020 to 40% in 2025, while Kimberly-Clark (HK) Ltd, the second-largest player, saw a decrease from 38% to 36%.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Hong Kong, China?
- Which are the leading brands in Menstrual Care in Hong Kong, China?
- How are products distributed in Menstrual Care in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Hong Kong, China - Category analysis
Key Data Insights
Brands Drive Value with Innovation in Overnight Pants and Premium Pads
Brands Drive Value with Innovation in Overnight Pants and Premium Pads
Towels Retain Dominance as Period Pants Rapidly Gain Share
Eco-Friendly Brands Expand Reach through Digital and Workplace Partnerships
Cost-Conscious Shoppers and Policy Partnerships Reshape Product Innovation
Towels Retain Lead as Period Pants Outpace All Formats
Kotex and Johnson and Johnson Reinforce Share in Key Formats
Supermarkets and Health and Beauty Specialists Anchor In-Person Sales
Online Platforms Expand Product Access but Face Growth Limits
Tissue and Hygiene in Hong Kong, China - Industry Overview
Premium Brands Drive Value as Consumers Trade up for Quality
Key Data Insights
Premium Brands Drive Value as Consumers Trade up for Quality
Retail Adult Incontinence Sees Dynamic Growth
Brands Leverage E-Commerce and Eco-Credentials to Expand Reach
Eco and Digital Innovations to Shift Consumer Loyalty and Value
Toilet Paper and Facial Tissues to Maintain Lead as Adult Care Accelerates
Sustainability and "Smart Hygiene" to Ttransform Buying Patterns
Guangdong Zhongshun Paper Industry Group Closes the Gap with Leading Players
Supermarkets Reinforce Dominance as E-Commerce Steadies
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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