PROSPECTS AND OPPORTUNITIES
Influx of immigrants to the city will help fuel future growth
Over the forecast period, demand for menstrual care in Hong Kong is expected to be fairly stable, with slim/thin/ultra-thin towels with wings set to remain the most dynamic category. While forecast sales remain stable due to the necessity of these products, a declining birth rate is anticipated to gradually slow overall growth in the coming years.
Retail e-commerce likely to return to stable growth over the forecast period
Over the forecast period, retail e-commerce sales of menstrual care are likely to return to a more stable growth trajectory. Although the channel faltered in terms of its share of distribution in 2024, there is potential for recovery, particularly if consumers prioritise larger quantity purchases due to lower unit costs.
Consumers to explore niche sustainable alternatives
Innovation is set to reshape the landscape of menstrual care in Hong Kong over the forecast period. The rising popularity of period pants has introduced reusable underwear to the market, featuring local brands such as Kiri, which highlights its 4-layer leak-proof technology.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Hong Kong, China?
- Which are the leading brands in Menstrual Care in Hong Kong, China?
- How are products distributed in Menstrual Care in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Consumers seek cost-effective menstrual care solutions amid rising living costs
Kimberly-Clark retains slim leadership of menstrual care
Supermarkets remains most popular channel for menstrual care purchases
Influx of immigrants to the city will help fuel future growth
Retail e-commerce likely to return to stable growth over the forecast period
Consumers to explore niche sustainable alternatives
Tissue and Hygiene in Hong Kong, China - Industry Overview
Tissue and hygiene in 2024: The big picture
Key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
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This report originates from Passport, our Menstrual Care research and analysis database.
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