Sales of menstrual care are expected to see a positive uplift in retail value growth over the forecast period, driven by a range of factors. Notably, there is a growing shift towards eco-friendly and health-conscious products, with environmental considerations set to play an increasingly prominent role in the category as cost-of-living pressures ease and trends favouring conscious consumerism return.
Over the forecast period, retail e-commerce will play an increasingly significant role in menstrual care. Some consumers will seek the convenience of subscription services for regular deliveries of eco-friendly and organic menstrual products, which are often harder to locate in physical retailers.
As discussions around gender inclusivity and menstrual equity continue to gain traction in New Zealand, there will be greater demand for gender-neutral menstrual products designed for a broader range of users, including non-binary and transgender individuals. This could include marketing menstrual products in ways that are less focused on traditional gender norms and more inclusive of all individuals who menstruate.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!