PROSPECTS AND OPPORTUNITIES
Conscious consumerism is set to drive value sales as inflationary pressures start to ease
Sales of menstrual care are expected to see a positive uplift in retail value growth over the forecast period, driven by a range of factors. Notably, there is a growing shift towards eco-friendly and health-conscious products, with environmental considerations set to play an increasingly prominent role in the category as cost-of-living pressures ease and trends favouring conscious consumerism return.
Retail e-commerce is set to boost sales of sustainable options across menstrual care
Over the forecast period, retail e-commerce will play an increasingly significant role in menstrual care. Some consumers will seek the convenience of subscription services for regular deliveries of eco-friendly and organic menstrual products, which are often harder to locate in physical retailers.
Gender inclusivity is expected to be a key focus when marketing menstrual care products
As discussions around gender inclusivity and menstrual equity continue to gain traction in New Zealand, there will be greater demand for gender-neutral menstrual products designed for a broader range of users, including non-binary and transgender individuals. This could include marketing menstrual products in ways that are less focused on traditional gender norms and more inclusive of all individuals who menstruate.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in New Zealand?
- Which are the leading brands in Menstrual Care in New Zealand?
- How are products distributed in Menstrual Care in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in New Zealand - Category analysis
KEY DATA FINDINGS
Consumers reach for larger pack sizes and bulk purchases to save costs
Asaleo Care Ltd continues to lead, offering top selling brand Libra
Supermarkets benefit from offering consumers one-stop-shop locations
Conscious consumerism is set to drive value sales as inflationary pressures start to ease
Retail e-commerce is set to boost sales of sustainable options across menstrual care
Gender inclusivity is expected to be a key focus when marketing menstrual care products
Tissue and Hygiene in New Zealand - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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