PROSPECTS AND OPPORTUNITIES
Natural and wellness products to help shape innovation and demand
Menstrual care is projected to see strong retail volume and value (constant 2024 prices) CAGRs over the forecast period. Tampons is expected to be the most dynamic category, continuing to win over active and on-the-go consumers looking for effective and reliable menstrual care.
Greater affordability to boost the appeal of premium products
The aligning of a VAT (value-added tax) rate of 5% across menstrual care could significantly impact product pricing and accessibility. If approved, this reduction would make premium and organic menstrual care products more affordable, potentially boosting mid-priced and premium categories.
Demographic trends pose long-term challenges to menstrual care
The ageing population trend and declining birth rate (per 1,000 population) pose long-term challenges to menstrual care in Poland. With the average fertility rate dropping and an increasing share of the population moving beyond reproductive ages, the overall consumer base for menstrual care products is expected to shrink in the longer term.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Poland?
- Which are the leading brands in Menstrual Care in Poland?
- How are products distributed in Menstrual Care in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Poland - Category analysis
KEY DATA FINDINGS
Comfort, effectiveness and security remain watchwords in menstrual care
Budget-friendly offerings make gains as consumers search for value for money
Recognition of the right to menstrual hygiene may disrupt retail sales
Natural and wellness products to help shape innovation and demand
Greater affordability to boost the appeal of premium products
Demographic trends pose long-term challenges to menstrual care
Tissue and Hygiene in Poland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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