Menstrual care is expected to witness a solid performance as the Peruvian economy recovers, with a better outlook from 2025. Volume sales should remain buoyant, thus protecting profit margins.
E-commerce is growing rapidly in Peru, but sales will remain low in menstrual care. The preference for store visits where consumers can contrast products, prices and offers is a barrier to online sales, as is the logistical limitations in terms of reaching communities outside of the main cities.
Companies are expected to develop new product offerings for specific consumers segments, such as perimenopausal and menopausal women, who represent an important part of the menstrual care market. Companies are likely to invest in brand extensions to complement the needs of women.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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