Competitive Landscape
Category Leader Always Loses Share as Local Rivals Gain Ground
Menstrual care in Saudi Arabia remains moderately concentrated, but has become less so over the past five years. In 2025, Modern Products Co held the leading position with a retail value share of 31% with the Always brand, notably down from 39% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Saudi Arabia?
- Which are the leading brands in Menstrual Care in Saudi Arabia?
- How are products distributed in Menstrual Care in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Saudi Arabia - Category analysis
Key Data Insights
Consumer Willingness to Trade up Centres on Skin-Friendly Products
Consumer Willingness to Trade up Centres on Skin-Friendly Products
Towels Lead as Consumer Preference for Night-Time and Extra-Long Formats Grows
Convenience Reshapes Menstrual Care for Urban Lifestyles
Clean Wellness Reshapes Saudi Menstrual Care
Hospital Recommendations Fuel Postpartum Product Sales
Clean Wellness Set to Drive Comfort-Led Upgrades and Value Gains
E-Commerce and Pharmacy Apps Set to Fuel Omnichannel Strategy Uptake
Major Brands Expected to Continue Expanding Life-Stage Formats to Win Loyalty
Category Leader Always Loses Share as Local Rivals Gain Ground
Hypermarkets and Supermarkets Sustain Dominance with Multipack Offers
Retail E-Commerce Accelerates with Rapid Delivery and Niche Innovation
Ultra-Fast Delivery, Pharmacy Apps, and D2c Brands Redefine Competition
Tissue and Hygiene in Saudi Arabia - Industry Overview
Private Label and Multipacks Drive Tissue Gains
Key Data Insights
Private Label and Multipacks Drive Tissue Gains
Convenience Shapes Purchasing Decisions and Innovation
Nappies and Pants Lead in Size While Adult Incontinence Outpaces on Growth
Rapid Delivery Redefines Everyday Purchasing
Private Label Set to Drive Value Focus as Households Shift to Bulk Packs
Quick Commerce Set to Accelerate Digital Shelf Competition
Premium Skin-Health Launches Outperform Standard Lines as Parents Seek Transparency
Legacy Brands Face Mounting Pressure From Nimble Challengers
Private Label Leverages Consumer Trust to Grow Sales
Hypermarkets Anchor Family Stock-Ups as E-Commerce Shapes Habits
Grocery Retailers Leverage Private Label to Capture Share
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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