PROSPECTS AND OPPORTUNITIES
Further growth forecast as players invest in product enhancements
Sales of menstrual care products in Saudi Arabia are projected to rise over the forecast period, fuelled by economic growth and the resulting increase in disposable incomes. This heightened financial flexibility enables consumers to opt for premium or innovative products that prioritise enhanced comfort, functionality and wellness.
E-commerce set for further rapid expansion
E-commerce is poised to continue growing faster than any other distribution channel for menstrual care in Saudi Arabia. Consumer ease and discretion, coupled with widespread digital engagement, will sustain online sales expansion.
Innovation and tech advances will shape progress for menstrual care
The forecast period is expected to usher in a wave of product innovation and technological advancement in menstrual care in Saudi Arabia. Manufacturers are focusing on multifunctional products, with ideas ranging from pads infused with skin-nourishing substances to those featuring unique odour control technology.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Saudi Arabia?
- Which are the leading brands in Menstrual Care in Saudi Arabia?
- How are products distributed in Menstrual Care in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Menstrual care benefits from innovation in 2024
Modern Products leads overall menstrual care, while Unicharm rises rapidly
Supermarkets and hypermarkets lead distribution
Further growth forecast as players invest in product enhancements
E-commerce set for further rapid expansion
Innovation and tech advances will shape progress for menstrual care
Tissue and Hygiene in Saudi Arabia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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