PROSPECTS AND OPPORTUNITIES
Pantyliners will benefit from rising urbanisation and word-of-mouth recommendations
Menstrual care in Tunisia is expected to record positive constant value and volume growth over the forecast period. Volume growth will be moderate in several categories, including the largest category of towels, due to the already high penetration rate of towels in the country.
Slow growth of e-commerce as Tunisian women prefer to shop in physical stores
Compared to other markets, the evolution of e-commerce in menstrual care is slow as Tunisian women prefer to shop in physical stores, which offer a broad range of products and brands. In the e-commerce space, only specific products, such as tampons and imported brands, are available.
Innovation will be a key driver of sales
Innovation will be a key driver of sales of menstrual care products over the forecast period. Brands like Lilas, Nana, and Always are competing to capture the attention of Tunisian women with new launches and innovative products, particularly in the pantyliners and towels categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Tunisia?
- Which are the leading brands in Menstrual Care in Tunisia?
- How are products distributed in Menstrual Care in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Tunisia - Category analysis
KEY DATA FINDINGS
Rising prices support value growth in 2024
Société d'Articles Hygiéniques Sarl continues to dominate with its wide range of affordable products
Supermarkets lead, whilst discounters record dynamic growth
Pantyliners will benefit from rising urbanisation and word-of-mouth recommendations
Slow growth of e-commerce as Tunisian women prefer to shop in physical stores
Innovation will be a key driver of sales
Tissue and Hygiene in Tunisia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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