PROSPECTS AND OPPORTUNITIES
Japan’s declining target consumer group will fuel demand for innovative femtech solutions
Menstrual care in Japan is expected to see a low positive retail current value CAGR in the forecast period. The move from standard towels to slim/thin/ultra-thin towels is expected to continue.
Unicharm will champion diversity and inclusion for future growth
Unicharm, as a leading company in menstrual care, is committed to strengthening its corporate brand through a unified company-wide effort. The keywords guiding its business strategy for 2025 are “Unique”, “Universal”, and “United”.
Kao leads shift to B2B market with inclusive workplace initiatives
In Japan, companies offering daily necessities and toiletries have primarily focused their investments on the large consumer market. However, they can no longer avoid the long-term impacts of population decline, leading them to pursue high value-added products to increase unit prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Japan?
- Which are the leading brands in Menstrual Care in Japan?
- How are products distributed in Menstrual Care in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Japan - Category analysis
KEY DATA FINDINGS
Japan faces economic shift as yen weakens and inflation surges, while demand for slim towels rises
Unicharm leads menstrual care, and continues to innovate
Health and beauty specialists continues to dominate distribution in menstrual care
Japan’s declining target consumer group will fuel demand for innovative femtech solutions
Unicharm will champion diversity and inclusion for future growth
Kao leads shift to B2B market with inclusive workplace initiatives
Tissue and Hygiene in Japan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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