PROSPECTS AND OPPORTUNITIES
More consumers to switch to reusable options, impacting future growth
Menstrual care is expected to experience further slight decline in volume terms over the forecast period as more consumers switch to period underwear or other reusable solutions like menstrual cups. These alternatives appeal to those looking for sustainable, cost-effective, and comfortable options that offer a better fit, discreetness, and long-term savings.
Grocery retailers strengthen their omnichannel strategies
Ongoing urbanisation in Finland is expected to support the expansion of e-commerce going forward, with its share of retail sales set to grow as grocery retailers strengthen their omnichannel strategies. Many are integrating physical stores as pickup points for online orders, offering consumers the convenience of digital shopping whilst helping retailers reduce logistical and staffing costs.
Innovation focus on wellbeing and sustainability concerns
The increasing focus on wellbeing is set to drive innovation in menstrual care in Finland over the forecast period, leading to continuous improvements in terms of product fit, discreetness, health, and efficacy. Addressing hygiene and dermatological concerns will also play a key role, with an increasing number of products being marketed as dermatologically tested and hypoallergenic.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Finland?
- Which are the leading brands in Menstrual Care in Finland?
- How are products distributed in Menstrual Care in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Finland - Category analysis
KEY DATA FINDINGS
Relative stability due to the essential nature of menstrual care products
Brand loyalty and innovation ensure Always maintains its lead in 2024
Extensive national presence and strong consumer reach of hypermarkets and supermarkets
More consumers to switch to reusable options, impacting future growth
Grocery retailers strengthen their omnichannel strategies
Innovation focus on wellbeing and sustainability concerns
Tissue and Hygiene in Finland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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