PROSPECTS AND OPPORTUNITIES
Menstrual health awareness and innovative focus will drive category forward
Menstrual care in Ireland will continue to grow well thanks to rising demand for eco-friendly products like organic cotton pads, biodegradable tampons, and reusable menstrual cups. Government programs offering free period products in schools and public places will make these items more accessible and promote awareness.
E-commerce channel will be supercharged by subscription-based services
The e-commerce segment is expected to grow well over the forecast period. Subscription-based services and the rise of direct-to-consumer brands are set to shape the channel, with consumers increasingly preferring convenience and discreet delivery.
Sustainability will remain at forefront of innovations
Product innovation is expected to focus on sustainability, with an increasing number of brands launching biodegradable and reusable menstrual products. Additionally, improvements in product design, such as enhanced absorption and leak-proof technology, will be key differentiators in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Ireland?
- Which are the leading brands in Menstrual Care in Ireland?
- How are products distributed in Menstrual Care in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Ireland - Category analysis
KEY DATA FINDINGS
Menstrual care maintains steady growth despite cost of living pressures
Procter & Gamble (Mfg) Ireland solidifies its lead as private label gains share
Modern channel plays a key role in menstrual care
Menstrual health awareness and innovative focus will drive category forward
E-commerce channel will be supercharged by subscription-based services
Sustainability will remain at forefront of innovations
Tissue and Hygiene in Ireland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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