PROSPECTS AND OPPORTUNITIES
Favourable demographic and socioeconomic trends will continue to buoy demand
Menstrual care looks set to post robust growth in retail volume and current value terms throughout the forecast period. Favourable demographic conditions and the essential status of these types of products will ensure sales remain buoyant.
Health and environmental concerns expected to shape new product development
Menstrual care should continue to witness a high level of new product development activity over the forecast period. Comfort, absorbency power and protection against leaks will remain focal points for innovation.
E-commerce likely to make further distribution gains
E-commerce should continue to gain importance in menstrual care distribution over the forecast period. It will continue to benefit as the desire for convenience, greater choice and cost savings encourage more Kazakhstanis to embrace online shopping.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Kazakhstan?
- Which are the leading brands in Menstrual Care in Kazakhstan?
- How are products distributed in Menstrual Care in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Current value growth dips as price competition intensifies amidst lower inflation
Procter & Gamble retains clear lead but loses ground
Supermarkets still the leading distribution channel in menstrual care
Favourable demographic and socioeconomic trends will continue to buoy demand
Health and environmental concerns expected to shape new product development
E-commerce likely to make further distribution gains
Tissue and Hygiene in Kazakhstan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!