PROSPECTS AND OPPORTUNITIES
Positive outlook for menstrual care despite growing impact of substitutes
Menstrual care in the UK offers further growth potential over the forecast period in both value and volume terms. As these products are considered essential for consumers, they will always be prioritised to some extent, and with the consumer base continuing to grow in the coming years, demand is predicted to remain consistent.
E-commerce offers platform for smaller brands
Sales of menstrual care through e-commerce are expected to continue growing over the forecast period, continuing the positive trajectory that the distribution channel experienced during the review period. Many local consumers appreciate online platforms as they can browse the different products available before placing an order from the comfort of their home or even when on the go.
Sustainable brands expected to perform well over forecast period
Sustainability returned to the forefront in 2024, following several years of economising among local consumers due to high inflation and rising prices. Due to an easing of economic pressures, sustainability and premiumisation are back in focus for both consumers and manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in United Kingdom?
- Which are the leading brands in Menstrual Care in United Kingdom?
- How are products distributed in Menstrual Care in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in the United Kingdom - Category analysis
KEY DATA FINDINGS
Rising demand and unit price growth drive value sales
Procter & Gamble leads category, supported by Always and Tampax
E-commerce continues to grow, but retail offline dominates distribution
Positive outlook for menstrual care despite growing impact of substitutes
E-commerce offers platform for smaller brands
Sustainable brands expected to perform well over forecast period
Tissue and Hygiene in the United Kingdom - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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