PROSPECTS AND OPPORTUNITIES
Stronger economic conditions are predicted to boost sales in menstrual care products
Over the forecast period, retail volume sales of menstrual care products in Argentina is expected to grow, while retail value sales record a double-digit rise. The primary driver of this growth will be the improvement in the country's macroeconomic conditions, with a significant decrease in inflation and overall economic growth.
Social media is expected to be a driving force for the expansion of retail e-commerce
Retail e-commerce is expected to continue gaining share as a distribution channel, though its expansion is not anticipated to match the rapid growth seen during the pandemic. The structure of retail e-commerce will evolve over time.
Value for money is set outperform eco-friendly initiatives across the forecast period
The main innovation in menstrual care over the past year was the launch of a new pantyliner with a change indicator by Kimberly Clark for its Kotex brand. This product features a technology that reacts to changes in fluid pH, changing colour from yellow to blue when a leak or sweat occurs, indicating when the product needs to be replaced.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Argentina?
- Which are the leading brands in Menstrual Care in Argentina?
- How are products distributed in Menstrual Care in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Argentina - Category analysis
KEY DATA FINDINGS
Retail volume sales decline, however, multifunctionality prevents a stronger fall for pantyliners
Johnson & Johnson de Argentina SAC leads menstrual care but Essity AB posted the best performance
Small local grocers gain share as hypermarkets and supermarkets record a decline
Stronger economic conditions are predicted to boost sales in menstrual care products
Social media is expected to be a driving force for the expansion of retail e-commerce
Value for money is set outperform eco-friendly initiatives across the forecast period
Tissue and Hygiene in Argentina - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
-
-
- Standard Towels With Wings
- Standard Towels Without Wings
-
- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
-
- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!