Over the forecast period, retail volume sales of menstrual care products in Argentina is expected to grow, while retail value sales record a double-digit rise. The primary driver of this growth will be the improvement in the country's macroeconomic conditions, with a significant decrease in inflation and overall economic growth.
Retail e-commerce is expected to continue gaining share as a distribution channel, though its expansion is not anticipated to match the rapid growth seen during the pandemic. The structure of retail e-commerce will evolve over time.
The main innovation in menstrual care over the past year was the launch of a new pantyliner with a change indicator by Kimberly Clark for its Kotex brand. This product features a technology that reacts to changes in fluid pH, changing colour from yellow to blue when a leak or sweat occurs, indicating when the product needs to be replaced.
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Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsThis report originates from Passport, our Menstrual Care research and analysis database.
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