PROSPECTS AND OPPORTUNITIES
Slim/thin/ultra-thin towels without wings set to continue to drive growth
In the forecast period, menstrual care in China is set to see little movement in retail volume terms, but will continue to grow in current value terms. The trend seen in 2024, of falling sales of standard towels and rising sales of slim/thin/ultra-thin towels is expected to continue.
Improving product quality will be a key strategy for menstrual care brands
With rising self-awareness and a growing emphasis on self-love, Chinese consumers of menstrual care products are increasingly drawn to products that not only reflect their individuality and taste, but also guarantee safety. As an essential product that comes into direct contact with intimate skin, the quality and safety of towels have long been major concerns.
Private label menstrual care products emerge to provide consumers with cost-effectiveness
In 2024, private label menstrual care products continued to gain traction amongst Chinese consumers. These products offer a more affordable alternative to traditional branded options, while maintaining a higher quality standard compared with unbranded or bulk-packaged menstrual care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in China?
- Which are the leading brands in Menstrual Care in China?
- How are products distributed in Menstrual Care in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in China - Category analysis
KEY DATA FINDINGS
Slim/thin/ultra-thin towels are still the main driver of growth for menstrual care
Menstrual care remains a fragmented category
Pant-format towels continue to see rapid growth thanks to further penetration and expansion into more usage scenarios
Slim/thin/ultra-thin towels without wings set to continue to drive growth
Improving product quality will be a key strategy for menstrual care brands
Private label menstrual care products emerge to provide consumers with cost-effectiveness
Tissue and Hygiene in China - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Menstrual Care research and analysis database.
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