PROSPECTS AND OPPORTUNITIES
Immigration set to support stable demand
Although value sales of menstrual care (at constant 2024 prices) are set to marginally decline over the forecast period in line with a drop in the average unit price, further immigration will be a major key influence on how the category performs, with overall demand set to remain fairly stable. As an increasing number of consumers from overseas arrive in Australia to settle, including for employment purposes, the trend is likely to support further demand for menstrual care.
Data-driven strategies an opportunity for brand loyalty
As health technology advances, data tracking creates opportunities for brands to engage with consumers by making recommendations that are specific to each user's menstrual cycle and health information. This trend points to a change towards demand for customised health experiences among consumers.
Sustainability to retain its importance
Menstrual care products such as menstrual cups, period underwear, and reusable pads are becoming increasingly popular in Australia. Despite higher initial costs, consumers increasingly see them as cost-effective and eco-friendly long-term solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Australia?
- Which are the leading brands in Menstrual Care in Australia?
- How are products distributed in Menstrual Care in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Australia - Category analysis
KEY DATA FINDINGS
Raising awareness and personalisation to address individual needs
Essity AustralAsia and period poverty
Supermarkets remains dominant distribution channel
Immigration set to support stable demand
Data-driven strategies an opportunity for brand loyalty
Sustainability to retain its importance
Tissue and Hygiene in Australia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Menstrual Care
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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