Competitive Landscape
Always Retains Lead as Parallel Imports Challenge Brand Control
Menstrual care in Iraq remains highly concentrated at the top, with The Procter & Gamble Co holding a substantial lead in 2025, achieving a 48% share by retail value. This position is significantly ahead of the next closest competitor, Hayat Holding AS, which has a 13% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Iraq with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Iraq, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Iraq report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Iraq?
- Which are the leading brands in Menstrual Care in Iraq?
- How are products distributed in Menstrual Care in Iraq?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Iraq - Category analysis
Key Data Insights
Molped Leverages Discounting to Challenge Always and Reshape Pricing
Molped Leverages Discounting to Challenge Always and Reshape Pricing
Always Drives Shift to Thin and High-Absorption Pads
Young Women Fuel Demand as Awareness and Access Broaden
Small Importers Expected to Intensify Fragmentation as Local Production Remains Absent
Mass Suppliers Expected to Adapt as Niche Launches Reshape Demand
Media Focus and Normalisation of Menstrual Care Advertising Set to Boost Category Reach
Always Retains Lead as Parallel Imports Challenge Brand Control
Small Local Grocers Extend Lead as Other Channels Gain Slowly
E-Commerce Remains Absent as Offline Retail Dominates Sales
Tissue and Hygiene in Iraq - Industry Overview
Molfix Expands Bulk Pack Strategy to Defend Price Leadership
Key Data Insights
Molfix Expands Bulk Pack Strategy to Defend Price Leadership
Molped Attracts Young Consumers with Discreet Convenience Focus
Confy Leverages Wellbeing Claims to Capture Trust Amid Competition
New Suppliers Sacrifice Profit to Capture Share, Pressuring Incumbents
Nappies Remain Largest as Birth Rates Slow, Menstrual Care Accelerates
Fragmentation and Price Pressure Fuel Demand for Efficiency and Breadth
Hayat Holding as Defends Lead as Fragmentation Accelerates in Rural Areas
Small Grocers Maintain Lead as Modern Trade Expands Slowly
E-Commerce Remains Negligible as Offline Stores Face No Online Threat
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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