Competitive Landscape
Unicharm Leverages Youth Marketing and Product Variety to Sustain Leadership
Menstrual care in Laos remains highly concentrated in 2025, with Unicharm Corp holding a 27% retail value share, followed by Kao Corp at 22%, Johnson & Johnson Inc at 12%, and Kimberly-Clark Corp at 2%. Over the period from 2020 to 2025, the market has become slightly less concentrated at the top, as Unicharm’s share peaked in 2024 at 29% before easing to 27% in 2025, while Kao Corp steadily increased its share from 18% in 2020 to 22% in 2025.
Elis Targets Urban Youth with Premium Positioning and Roadshows
Elis, a Japanese towels brand from Elleair Company and distributed by Sokxay Chaleun Kankhar Sole Co., Ltd.
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Overview:
Understand the latest market trends and future growth opportunities for the Menstrual Care industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menstrual Care industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Menstrual Care in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Menstrual Care in Laos?
- Which are the leading brands in Menstrual Care in Laos?
- How are products distributed in Menstrual Care in Laos?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Menstrual Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Menstrual Care in Laos - Category analysis
Key Data Insights
Sofy Leverages Influencer Campaigns to Drive Premium Product Uptake
Sofy Leverages Influencer Campaigns to Drive Premium Product Uptake
Elis Capitalises on Wellness Trend to Grow Skin-Friendly Sales
Brands Maintain Loyalty through Small-Pack Innovation and Pricing
Brands to Drive Small-Pack Sales as Urban Shift Boosts Innovation
Social Media to Reshape Brand Engagement and Sales
Cooling and Comfort Features Win Budget-Conscious Urban Shoppers
Unicharm Leverages Youth Marketing and Product Variety to Sustain Leadership
Elis Targets Urban Youth with Premium Positioning and Roadshows
Sofy and Laurier Sustain Leadership through Local Grocers and Small Packs
Health and Beauty Specialists Drive Channel Diversification and Premiumisation
Mobile Platforms and Urban E-Commerce Partnerships Accelerate Online Towel Sales
Tissue and Hygiene in Laos - Industry Overview
Local Players Attract Price-Sensitive Shoppers with Bulk Formats and Affordable Pricing
Key Data Insights
Local Players Attract Price-Sensitive Shoppers with Bulk Formats and Affordable Pricing
Kuma’S Convenient Hanging Tissues Boost Demand for Easy-Use Formats
Mamypoko Launch Meets Demand for Gentle, Skin-Friendly Solutions among Young Families
Local Manufacturers to Expand Bulk Options as Households Seek Affordability
Supermarkets to Drive Growth of Convenient Retail
Urban Lifestyles to Fuel Demand for Convenience Innovation
Unicharm Leverages Brand Loyalty and Distribution to Sustain Leadership
Offline Grocery Stores Strengthen Loyalty with Bulk Tissue Deals
Social Media Sellers and Delivery Apps Drive E-Commerce Expansion
Country Reports Disclaimer
The following categories and subcategories are included:
Menstrual Care
- Disposable Period Pants
- Pantyliners
- Tampons
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- Standard Towels With Wings
- Standard Towels Without Wings
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- Slim/Thin/Ultra-Thin Towels With Wings
- Slim/Thin/Ultra-Thin Towels Without Wings
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- Menstrual Care Including Intimate Wipes
Menstrual Care
This is the aggregation of tampons, towels, and pantyliners. Intimate Wipes are not counted in. To see the market size that combines menstrual care and intimate wipes, please select Menstrual Care Including Intimate Wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Menstrual Care research and analysis database.
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