Air conditioners in Egypt experienced growth in 2025, driven by weather shifts, local currency stability and declining inflation rates, which supported consumer spending power. The category is expected to continue growing, driven by increasing urbanisation and a move towards energy-efficient models. Split air conditioners remain dominant, while portable room air conditioners are emerging as an affordable alternative. To succeed in this market, brands should focus on energy-efficient technologies

Air conditioners exhibited robust growth in 2025, driven by rising heatwaves and stringent EU regulations. This growth is expected to continue, driven by increasing consumer demand for energy-efficient cooling solutions and regulatory changes. The market’s attractiveness is enhanced by the growing urban population and rising median disposable income per household. To succeed, brands are investing in research and development to improve energy efficiency and functionality, while leveraging e-comme

Air conditioners in Malaysia demonstrated a positive performance in 2025, with retail volume growth of 2%. This growth was driven by increasing demand for energy-efficient appliances, a trend that is expected to continue over the forecast period, given the higher electricity tariffs. The market remains concentrated, with Daikin Airconditioning and Panasonic Malaysia holding a significant combined share. Brands will need to focus on innovative strategies such as appliance-as-a-service models to e

Air conditioners in Morocco recorded 1% growth in retail volume to 288,400 units in 2025, despite economic constraints and a negative consumer sentiment towards spending. Demand was sustained by rising temperatures and the increasing importance of having a cool home. The market is expected to continue growing over the forecast period, driven by urbanisation and the need for cooling solutions. Sustainability and energy efficiency are key trends shaping air conditioners in Morocco, with consumers

The air conditioners market in the United Arab Emirates experienced significant growth in 2025, driven by rising demand for smart and energy-efficient appliances. With a retail volume of 531,100 units and a 5% growth rate, the market demonstrated a strong preference for advanced features and premium products, supported by a median disposable income per household of AED386,204. As the market continues to grow at a CAGR of 9% to 820,400 units by 2030, brands that focus on innovation, energy effici

The air conditioners market in Romania demonstrated exceptional growth in 2025, outpacing many other consumer appliances categories. This growth was driven by climate change, resulting in longer and hotter summers, and increasing consumer awareness. The median disposable income per household in Romania was RON128,609 in 2025, supporting increased spending on consumer appliances like air conditioners. With 44% of households owning an air conditioner in 2025, up from 28% in 2020, the market is po

Volume sales of air conditioners in Sweden declined slightly in 2025, driven by weak household sentiment and a soft housing market, However, a temporary increase in the government tax deductions for home renovations helped support split air conditioners. Retail volume sales are forecast to decline modestly over the forecast period, with climate conditions and temperature patterns representing the primary drivers of demand. Key trends shaping the category included energy-efficient models adapted

The air conditioners market in Israel demonstrated positive growth in 2025, driven by a hotter than average summer and government incentives for eco-friendly technologies. The median disposable income per household rose by 3% to ILS332,402, supporting consumer spending on higher-end models. Split air conditioners remained dominant, with a focus on energy-efficient inverter models and environmentally friendly refrigerants like R32. The market is expected to continue growing, with a forecast CAGR

Air conditioners in Chile experienced further retail volume and value sales growth in 2025, driven by the increasing presence of Asian brands, which have pressured local players with competitive pricing and advanced features. The performance is also closely linked to rising urbanisation and consumer confidence amidst improving economic indicators. Looking ahead, key 2025 trends are set to continue to stimulate growth in the category. To succeed, brands should focus on differentiating their produ

The air conditioners market in Greece is characterised by steady growth driven by climate change and increasing median disposable income per household, which reached EUR29,140 in 2025. Split air conditioners dominate the market, accounting for 389,000 units sold in 2025 and are expected to remain the largest subcategory. The trend towards sustainability and energy efficiency is driving demand for premium products, with smart features becoming a standard expectation among consumers. Leading brand

The air conditioners retail volume in Italy reached 808,000 units in 2025, representing 4% growth from 2024, driven by the continued occurrence of heatwaves. Relatively stable economic conditions and a median disposable income per household of EUR43,921 suggests that air conditioners in Italy are performing well compared to regional contexts, where specific local factors such as heatwaves and demographic characteristics play a significant role. Key trends include the focus on energy efficiency a

The air conditioners market in Portugal experienced significant growth in 2025, driven by extreme climate conditions and a premiumisation trend. Volume sales rose by 9%, while value sales grew by 19%. This growth is expected to continue, driven by increasing demand for home comfort solutions and a stable economic environment, with median disposable income per household forecast to reach EUR42,216 by 2030. To succeed in this market, brands should focus on energy-efficient and sustainable products

Air conditioners in Austria experienced growth in 2025, driven by rising, albeit still somewhat limited, construction activities and improving consumer sentiment towards retrofitting. Split air conditioners remained the largest category, with a sales volume of 32,400 units, while portable room air conditioners was the best performing. The trend towards eco-friendly climate control solutions is expected to continue driving the market, with companies investing in innovative products likely to gain

The air conditioners market in South Africa exhibited strong growth in 2025, driven by increasing demand for portable room air conditioners and split air conditioners. This growth is attributed to economic conditions, evolving consumer preferences towards sustainability and smart functionality, and regulatory shifts promoting energy efficiency. The market is expected to continue growing over the forecast period, driven by increasing demand for eco-friendly and smart solutions. With median dispos

Air conditioners in the Netherlands demonstrated resilience in 2025, with volume sales growing by 2% despite being a niche category due to the country's temperate climate. This growth was driven by increasing demand for multifunctional and compact units, with split air conditioners being particularly popular due to their energy efficiency and ability to provide both cooling and heating. Air conditioners’ attractiveness is underscored by a stable economic environment, and smart innovation and fea

Growth slowed in the air conditioners market in Indonesia in 2025, primarily due to unfavourable weather conditions and consumer perceptions of air conditioners as luxury items. Despite this, the market remains attractive due to increasing median disposable income per household and a growing urban population. Key trends shaping the market include a focus on sustainability and energy efficiency, localisation, and the affordable premium trend. Manufacturers are responding by introducing innovative

Air conditioners demonstrated robust retail volume growth in Vietnam in 2025, driven by rising demand from rural and suburban areas, where incomes are improving and living standards are rising. Key trends shaping demand include the growing demand for energy-efficient, smart technologies, and the increasing importance of retail e-commerce as a sales channel. Air conditioners is expected to continue growing in the forecast period to 2030, supported by increased awareness of health and indoor air q

Air conditioners in Denmark experienced a retail volume decrease of 2% in 2025, largely due to a soft housing market and weak household sentiment, as evidenced by a negative consumer confidence index. Consumer choice was increasingly informed by sustainability, and space saving designs. Manufacturers responded with compact, multifunctional designs and eco-friendly technologies with AI-enabled features for superior energy efficiency. AI-powered smart controls now enable remote management and auto

The air conditioners market in Norway is characterised by a growing demand for energy-efficient solutions and stylish designs, driven by increasing urbanisation and rising disposable incomes. In 2025, the market saw a slight increase in volume sales, primarily driven by the growth of split air conditioners, which are preferred for their energy efficiency and advanced features. The competitive landscape is dominated by a few key players, and the market is expected to continue growing, with a focu

The air conditioners market in Hungary experienced significant growth in 2025, with a 3% increase in retail volume and 6% in retail value sales to HUF144 billion, driven by state-backed support programmes. The market remained moderately concentrated, with Cool4U extending its share lead through technological innovations and competitive pricing, while new entrants challenged established players with eco-friendly offerings. Over the next five years, the category is forecast to grow at a value CAGR

The air conditioners market in Taiwan is characterised by a mature and stable environment, with a high possession rate of air conditioners among households, expected to reach 98% by 2030. Despite a challenging year in 2025 with a 1% decline in volume sales, the market is forecast to grow at a current value CAGR of 3% over the forecast period to reach TWD45.7 billion by 2030. Energy efficiency and smart features are driving value sales growth, with consumers willing to pay a premium for advanced

Air conditioners in Spain experienced significant growth in 2025, driven by increasing demand for energy-efficient and smart technologies. The median disposable income per household in Spain reached EUR45,419, supporting consumer spending on advanced appliances. Split air conditioners was the best-performing category, with volume sales reaching 1.1 million units. The trend towards sustainability and energy efficiency is expected to continue, with the possession of air conditioners among Spanish

Despite a negative consumer confidence index in Germany in 2025, air conditioners demonstrated resilience, as increasing temperatures and a rising preference for eco-friendly climate control solutions helped drive growth. However, over the forecast period, retail volumes are expected to decline as competitive pressure from producers of heat pumps continues to rise. Given the competitive and fragmented nature of the category, brands focusing on eco-friendly climate control, AI, and smart features

Growth in air conditioners moderated in 2025 following unusually strong demand in the previous year, when high temperatures boosted replacement and first-time purchases. Cooler and wetter weather conditions, linked to the early arrival of La Niña, reduced immediate cooling needs and contributed to higher inventory levels across the industry. In response, manufacturers and retailers intensified promotional activity, particularly in the low- and mid-price segments, to stimulate demand. At the same