Coffee in New Zealand recorded solid value gains in 2025, although growth was primarily driven by elevated prices rather than meaningful volume expansion. New Zealand’s heavy reliance on imported beans made local retail pricing acutely sensitive to global market conditions, and persistent climate disruptions in major growing regions contributed to higher sourcing costs. Domestic inflationary pressures across labour, energy, packaging and transportation added further strain, pushing manufacturers

Coffee in Indonesia experienced strong value growth in 2025, primarily due to price increases, as volume sales were stagnant. Manufacturers maintained consumer engagement through new flavour variants and targeted promotions. While fresh ground coffee pods showed dynamic growth from a low base, instant coffee mixes remained resilient with minimal price hikes and continuous innovation. Retail e-commerce was the most dynamic distribution channel, driven by aggressive promotions and exclusive premiu

Coffee has seen marked increases in price due to the soaring price of coffee beans on the global market. This has led to shifts in consumer behaviour, with many looking to reduce their volume of consumption or trading down to less expensive alternatives. Meanwhile, producers have looked to limit price increases through moves such as using more Robusta beans in their blends.

The Peruvian hot drinks market entered 2025 on a firmer macroeconomic footing, with GDP growth recovering and inflation stabilising within the Central Bank’s target range. This more predictable environment supported a gradual recovery in employment and purchasing power, encouraging households to return to everyday consumption categories rather than focusing solely on essentials. In this context, hot drinks – deeply embedded in daily routines across income groups – benefited from improved consume

Coffee consumption remains strong in Switzerland, although demand has been hampered slightly by higher prices as cost of living pressures cause some restraint in 2025. Consumer demand for premium lines remained strong with heavier consumption of sustainable solutions, reflecting the broadly affluent consumer base in this country.

Sales of coffee are showing robust value growth in Finland in 2025, while volume growth has fallen into a negative figure slump. This dynamic is due to growing unit prices, especially in coffee, which have seen significant price hikes. Indeed, record-high coffee prices made some local consumers reconsider their purchases, reduce consumption, opt for more affordable coffee, and even postpone purchases until they find budget-friendly special offers. In turn, this is leading to a fall in volume.

In 2025, coffee sales in Norway recorded double-digit value growth, but struggled in volume as rising prices pushed some consumers toward more affordable options. Fresh coffee beans drove value growth, supported by sustainability claims and eco-certified offerings, while cold coffee formats, particularly among younger consumers, gained popularity. Discounters maintained its lead in distribution due to competitive pricing, though retail e-commerce emerged as the most dynamic channel, offering con

Demand for coffee in Lithuania is being impacted by pricing pressures and evolving retail strategies. Premium formats such as fresh ground coffee pods and fresh beans are gaining popularity, driven by coffee machine adoption and at-home premium experiences, while instant coffee is in decline Promotions remain crucial, though some retailers like Maxima are experimenting with everyday low prices. Online channels are expanding rapidly, offering convenience and ease of price comparison, while innova

In 2025, the coffee category in Nigeria continued to navigate a challenging landscape shaped by elevated production costs, sustained pressure on global coffee commodity prices, and ongoing currency depreciation. Although inflation eased slightly compared with 2024, unit prices remained significantly higher than in previous years, placing considerable strain on household budgets. These pricing pressures limited growth potential across the category, particularly as many consumers do not regard cof

Coffee consumption in Egypt continued to strengthen in 2025 as evolving lifestyles, expanding urbanisation and increasingly social habits supported greater engagement with the category. Faster daily routines, longer working hours and the growing popularity of co-working spaces encouraged consumers to integrate coffee more deeply into their day, turning it from an occasional indulgence into a regular part of daily routines. The expansion of both international and local coffee chains further reinf

Overall, coffee in Denmark is projected to see flat growth in retail current value sales over 2025. Although overall retail volume sales are on a downward trajectory, increasing global coffee prices are keeping retail current value sales from falling. Coffee’s retail volume sales are projected to drop at a slightly faster rate than in 2023 and 2024 as consumers cut consumption partly due to increased pricing. In addition, coffee drinking is less frequent among younger adult cohorts, such as Gene

Rising prices of instant coffee dampened coffee consumption in 2025, with poor harvests and rising input costs fuelling price increases. Consumers switched to cheaper coffee mixes and grey imports to accommodate their everyday needs. At the same time, premium coffee experiences are also on the rise with consumers showing growing interest in flavoured coffees and bean-to-cup experiences from craft coffee brands, valuing transparency and the origin of coffee beans.

Coffee is seeing a strong rise in value sales driven by continued price hikes due to the increasing cost of coffee beans on the global market. While rising prices and maturity are acting as constraints on volume growth, retail sales have been supported by a shift away from foodservice towards at-home consumption.

In 2025, higher coffee prices in Bulgaria led to increased retail costs, limiting opportunities for premiumisation. While health, wellness, and indulgent options still attracted interest, only some segments, such as fresh ground coffee, benefited. Changes in technology and social habits made out-of-home coffee consumption more focused on efficiency, especially among younger people. Although sustainability remained relevant, consumers were less willing to pay extra, so the industry prioritised af

Coffee consumption in the Dominican Republic continued to rise in 2025, driven by younger generations and the enduring cultural importance of the beverage. Freshly ground coffee remains the most popular format, supported by tradition and widespread availability, while instant coffee is gaining traction due to convenience and innovations highlighting bean origin and quality.

Coffee continued to perform well in Uruguay during 2025, supported by a combination of rising consumer interest in higher-quality products, a growing café culture and stronger retail availability across both premium and affordable formats. Although global climate pressures significantly increased the cost of green coffee beans – fuelled by droughts, irregular rainfall and crop losses – local demand remained resilient. Consumers with higher purchasing power continued to pursue coffee as a lifesty

Latvia’s coffee industry is being shaped by global price volatility, which continues to influence consumer purchasing behaviour. Higher costs have intensified price sensitivity, increasing reliance on discounts and everyday low-price strategies from key retailers. Fresh coffee formats – notably beans and pods - are gaining traction, reflecting a shift towards quality-driven consumption, while instant coffee is losing relevance among its core users. An expanding discounter presence and rising onl

The Hungarian coffee market remained under intense pressure in 2025 as global supply disruptions, extreme weather events and speculative commodity trading pushed both Arabica and Robusta prices to unprecedented highs. These cost surges translated directly into elevated retail prices in Hungary, with manufacturers forced to implement successive price increases despite attempts to cushion the impact through temporary promotions, pack-size adjustments and strategic discounting. As a result, retail

Coffee, and in particular fresh coffee, continues to be Costa Rica’s most popular hot drink. However, volume growth is more muted in 2025, due to soaring coffee prices. That being said, the outlook is positive for coffee in Costa Rica, with sustainability and local provenance at its core.

Coffee remains an essential part of daily routines in Estonia, with consumers increasingly drawn to fresh coffee beans and ground coffee pods for their convenience, quality, and indulgent experience. Traditional brewing methods like French press and automatic machines remain dominant, while instant coffee is losing appeal among younger generations. Modern grocery chains lead distribution, with discounters gaining traction, supported by private label offerings. Moving forward, product innovation

In 2025, coffee in Ireland faced the challenge of rising commodity prices, which were partially passed on to consumers, leading to noticeable frustration over higher prices, making it more difficult for brands to encourage consumers to pay extra for premium offerings, although areas such as wellness, indulgence, and experiential products still attracted interest. Simultaneously, advances in technology and evolving social habits have shifted the focus of foodservice hot drinks, which are now valu

The increase in value sales of coffee in Croatia in 2025 reflects a market balancing high input costs with sustained consumer attachment to coffee. Although price growth drove much of the value increase, innovation, lifestyle positioning, and a resilient coffee culture ensured that retail demand remained stable in volume terms.

Colombia’s coffee market recorded another year of strong performance in 2025, supported by improving macroeconomic conditions and a gradual recovery in household purchasing power. Retail volume sales continued to rise despite persistent price increases, reflecting coffee’s entrenched role in everyday routines and the category’s broad accessibility across price points. As inflation eased from the highs of previous years, consumers found more favourable conditions to increase consumption, while wi

Retail value sales of coffee surged in 2025, driven by the trend of premiumisation among young urban consumers and the increasing popularity of at-home coffee machines, particularly pod systems that provide high-quality coffee experiences. Additionally, coffee consumption in foodservice settings rose, fuelled by a growing number of dining options, increased tourism, and the affordability of coffee while socialising. Fresh coffee beans performed particularly well in 2025, reflecting consumers' pr