In 2025, Tunisia’s coffee industry was shaped by improved supply stability from the Tunisian Trade Office (OCT), which reduced shortages and curbed smuggling from Algeria and Libya. Rising coffee bean prices increased costs, while the expansion of food/drink/tobacco specialists and discounters influenced accessibility. During the forecast period, social media marketing and innovative products, particularly fresh ground coffee pods, will begin to shape consumer choices, while private-sector parti

Retail coffee sales in Slovenia recorded moderate current value growth in 2025, supported by premiumisation, innovation, and expanding retail e-commerce. Consumer demand increasingly favoured higher-quality, artisanal, and single-origin coffees, while fresh ground coffee pods remained the most dynamic category, driven by convenience. Atlantic Trade doo. retained leadership with Barcaffe, while price-conscious consumers supported growth of Zlati Minas. Health, sustainability, and transparency con

Value sales of coffee saw strong growth in Uzbekistan in 2025, with volume sales also healthy. This positive performance is being driven by the ongoing rise of coffee and café culture in the country. Fresh coffee is a rapidly-growing category, although instant coffee remains the most significant in volume terms, with coffee mixes playing a large part.

Retail value sales of coffee remained positive in Serbia in 2025, albeit at a lower rate of growth than seen the previous year. Meanwhile, volume sales, while still sub-decimal negative, have improved slightly. This performance is due to globally high costs for coffee affecting unit prices, with price-sensitive consumers seeking discounts and promotions, as well as trading down, thus, to maintain consumption with lower-priced products.

In 2025, the Polish coffee industry was impacted by rising global prices, supply constraints, and consumer willingness to maintain quality despite higher costs. Fresh coffee beans gained appeal as households sought to replicate café-style experiences, while digital channels and e-commerce enhanced convenience and engagement. Discounters dominated distribution with private label products attracting value-conscious shoppers.

Current value sales of coffee saw robust growth as prices continued to rise in 2025. Local consumers continued to express dissatisfaction with rising prices, which clashed with ongoing increases in input costs, especially for commodities. In 2025, the industry had to find ways to balance these conflicting pressures. As input costs rose, higher prices made it increasingly difficult to convince consumers to pay even more for premium products. However, there was still significant interest in wellne

Retail value sales of coffee are showing healthy growth in Algeria in 2025, with retail volume growth low and stable. This indicates strong baseline demand for coffee, despite recent inflationary pressures resulting in high unit prices. Indeed, coffee is the largest category in hot drinks, with demand supported by the local coffee drinking culture.

Coffee in the Philippines saw retail value growth in 2025, driven by premiumisation and higher unit prices, with value growth surpassing volume. Instant coffee mixes remained the largest contributor, though fresh ground coffee emerged as the most dynamic performer. Nespresso significantly accelerated this trend through strategic product innovations, boutique expansion, and influential marketing. Despite upward pressure on prices, exacerbated by global supply instability, players like Universal R

Retail value sales of coffee in Romania grew substantially in 2025, with performance shaped by the interplay between persistent cost-of-living pressures and structurally rising engagement with coffee as a daily habit and lifestyle marker. On the one hand, consumers faced higher energy and food prices, as well as elevated coffee unit prices, which constrained impulse purchasing and encouraged greater price sensitivity and attention to promotions. On the other hand, the behavioural shifts that beg

Pakistan’s coffee industry is being shaped by the rise of local coffee houses, increasing premiumisation, and evolving consumer preferences in urban centres. Younger consumers are embracing artisanal cafés, home-brewing, and lifestyle-led coffee experiences, while health and wellness trends are encouraging cleaner and functional options. Despite these shifts, Nestlé’s Nescafé remains dominant due to its first-mover advantage, strong brand equity, and extensive distribution network. Small local g

Coffee saw dynamic growth in current value terms in 2025 but this was contrasted with a steep decline in retail volume terms. This was due to the soaring price of coffee, which reached record levels on the global market in 2025. With many consumers already facing financial pressures there was a shift towards private label and discounters as consumers looked for savings. In the longer term it is expected that the focus will be on sustainability and quality, with many of the leading players alread

Coffee in Slovakia experienced a year marked by intense pricing pressures in 2025, as soaring global coffee bean commodity costs cascaded through the supply chain and ultimately reached consumers. The market continued to grapple with weak harvests, adverse weather patterns and persistent concerns over future supply, all of which fuelled further cost inflation. While a slight reduction in VAT on coffee provided marginal relief, it was insufficient to counter the broader upward trajectory in unit

Coffee is seeing growth in both volume and value terms despite the challenge of rising prices due to geopolitical obstacles and poor harvests. Price increases mean that value is outperforming volumes, but coffee retains a key place in Portuguese culture and social habits. Concerns about affordability are lading to shifts in behaviour, however, and supporting the shift towards fresh coffee beans.

Retail value sales of coffee are seeing healthy growth in Ecuador in 2025, while volume remains in a small negative slump. This indicates value growth is driven by high prices, especially seen in coffee (and cocoa), caused by global commodity fluctuations and supply chain constraints. However, these price increases have also led to a decline in consumption volume, as price-sensitive consumers reduced purchases or shifted toward smaller, more affordable packs. It is also notable that instant coff

Demand for coffee remains robust in Guatemala , despite rising prices due to global supply constraints. Consumers are managing costs through the prioritisation of smaller packs, promotions, and lower-priced brands, while younger generations are increasingly embracing coffee drinking as a daily ritual. Growth is led by fresh ground pods and cold-preparation options, with instant coffee remaining popular. INCASA and Nestlé dominate the competitive landscape, while Walmart’s Suli private label gain

Current value growth for coffee in Israel in 2025 was up substantially on 2024. While this was partly the result of sustained price hikes, it also showed a much-improved performance in retail volume growth terms as a more stable inflationary environment alleviated pricing pressures somewhat and strengthened confidence among consumers. Demand was further buoyed by the enduring tendency of many people to spend more time at home due to weakened purchasing power and security concerns surrounding the

In 2025, Kenya’s coffee market experienced further retail value growth, driven by rising consumer interest and a developing coffee culture. While most high-quality Kenyan Arabica coffees continued to be exported, efforts to boost local consumption, such as e-commerce promotion and trade events, gained momentum. Instant coffee continued to account for most value due to its affordability and convenience.

Instant coffee continues to dominate sales, with instant coffee mixes also sizeable, with the latter also registering the highest value growth in 2025. Over the forecast period, fresh coffee will make gains, as a discerning coffee culture continues to develop in Kazakhstan.

It is a positive picture for coffee. With inflation easing, this leads to growth, and also a degree of premiumisation. Over the forecast period, an awareness around sustainability and ensuring that this is communicated to consumers, will be increasingly important.

Coffee in New Zealand recorded solid value gains in 2025, although growth was primarily driven by elevated prices rather than meaningful volume expansion. New Zealand’s heavy reliance on imported beans made local retail pricing acutely sensitive to global market conditions, and persistent climate disruptions in major growing regions contributed to higher sourcing costs. Domestic inflationary pressures across labour, energy, packaging and transportation added further strain, pushing manufacturers

Coffee in Indonesia experienced strong value growth in 2025, primarily due to price increases, as volume sales were stagnant. Manufacturers maintained consumer engagement through new flavour variants and targeted promotions. While fresh ground coffee pods showed dynamic growth from a low base, instant coffee mixes remained resilient with minimal price hikes and continuous innovation. Retail e-commerce was the most dynamic distribution channel, driven by aggressive promotions and exclusive premiu

Coffee has seen marked increases in price due to the soaring price of coffee beans on the global market. This has led to shifts in consumer behaviour, with many looking to reduce their volume of consumption or trading down to less expensive alternatives. Meanwhile, producers have looked to limit price increases through moves such as using more Robusta beans in their blends.

The Peruvian hot drinks market entered 2025 on a firmer macroeconomic footing, with GDP growth recovering and inflation stabilising within the Central Bank’s target range. This more predictable environment supported a gradual recovery in employment and purchasing power, encouraging households to return to everyday consumption categories rather than focusing solely on essentials. In this context, hot drinks – deeply embedded in daily routines across income groups – benefited from improved consume

Coffee consumption remains strong in Switzerland, although demand has been hampered slightly by higher prices as cost of living pressures cause some restraint in 2025. Consumer demand for premium lines remained strong with heavier consumption of sustainable solutions, reflecting the broadly affluent consumer base in this country.