During the forecast period, on-trade coffee sales in Indonesia are set to outperform their off-trade counterparts, fuelled by the resurgence of consumer mobility. As people return to their daily routines and social interactions, there will be a noticeable shift towards enjoying coffee outside the home.
Standard fresh ground coffee is expected to remain the leading coffee segment by volume throughout the forecast period. However, it is experiencing a contraction in demand, due to an increasing shift towards instant coffee mixes.
Small local grocers are expected to remain the largest contributor to off-trade volume growth during the forecast period, with sachet packaging remaining an affordable choice for price sensitive, suburban consumers. While the prices of coffee sachets are expected to continue to increase, moving forward, due to rising raw materials costs, this is unlikely to impede retail volume growth.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsThis report originates from Passport, our Coffee research and analysis database.
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