PROSPECTS AND OPPORTUNITIES
Coffee consumption shifts to foodservice, following resurgence of out-of-home lifestyles
During the forecast period, on-trade coffee sales in Indonesia are set to outperform their off-trade counterparts, fuelled by the resurgence of consumer mobility. As people return to their daily routines and social interactions, there will be a noticeable shift towards enjoying coffee outside the home.
Instant coffee mixes to gain traction, although consumer engagement will be key to driving demand
Standard fresh ground coffee is expected to remain the leading coffee segment by volume throughout the forecast period. However, it is experiencing a contraction in demand, due to an increasing shift towards instant coffee mixes.
Small local grocers will remain key distribution outlets for price sensitive consumers
Small local grocers are expected to remain the largest contributor to off-trade volume growth during the forecast period, with sachet packaging remaining an affordable choice for price sensitive, suburban consumers. While the prices of coffee sachets are expected to continue to increase, moving forward, due to rising raw materials costs, this is unlikely to impede retail volume growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Indonesia?
- To what extent are health considerations impacting consumption of Coffee in Indonesia?
- What are the traditional preferences in Coffee in Indonesia? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Indonesia?
- Which are the leading brands in Coffee in Indonesia?
- How are products distributed in Coffee in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in Indonesia - Category analysis
KEY DATA FINDINGS
Coffee leads retail price growth in hot drinks, driven by production challenges
Santos Jaya Abadi PT maintains market leadership
Excelso leads fresh coffee bean market, but local brands gain momentum
Coffee consumption shifts to foodservice, following resurgence of out-of-home lifestyles
Instant coffee mixes to gain traction, although consumer engagement will be key to driving demand
Small local grocers will remain key distribution outlets for price sensitive consumers
Hot Drinks in Indonesia - Industry Overview
Hot drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?
DISCLAIMER
The following categories and subcategories are included:
Coffee
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- Fresh Coffee Beans
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- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
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- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
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